Gurugram, 02 May 2025: BPTP Limited, one of India’s leading largest real estate development companies, is pleased to announce the appointment of Mr. Abhay Kumar as the Chief Marketing Officer (CMO).
Abhay Kumar is a seasoned leader with a distinguished career spanning consumer-centric industries including real estate, luxury retail, and fintech. An alumnus of the prestigious Indian Institute of Management (IIM) Lucknow, he brings a wealth of experience and strategic insight to his new role at BPTP.
Over the course of his career, Mr. Kumar has spearheaded marketing and digital transformation initiatives at globally respected organizations such as Johnson & Johnson, DAMAC Properties, GE Capital, and innovative disruptors like Hotstar and Blue Tokai. His profound expertise in consumer behavior, digital engagement, and brand building has consistently delivered strong business outcomes and enhanced customer experiences.
At BPTP, Mr. Kumar will lead the company’s overall marketing strategy, brand positioning, digital outreach, and customer engagement. His appointment marks a significant step in the company’s continued efforts to embed a consumer-first mindset and drive sustainable growth in a competitive real estate market.
Welcoming him to the leadership team, Amaan Chawla, President, BPTP, said: “We are delighted to welcome Abhay to BPTP. His strategic vision and comprehensive marketing expertise will be invaluable as we evolve into a future-focused, customer-centric organization. We are confident he will play a key role in elevating our brand and driving long-term value.”
Expressing his enthusiasm, Mr. Kumar shared: “I am excited to join BPTP at a pivotal time of opportunity and transformation. I look forward to contributing to the company’s growth journey by crafting innovative, customer-focused strategies that inspire trust and deliver excellence.”
Mr. Kumar’s appointment underscores BPTP’s commitment to innovation, excellence, and market leadership and strongly positions the organization for the future.
