Aditya Birla Sun Life Mutual Fund and DENTSU CREATIVE India Unveil Innovative Investor Awareness Campaign: ‘3in1TohInvestmentDone’
Aditya Birla Sun Life Mutual Fund (ABSLMF) & DENTSU CREATIVE India, a renowned creative agency have launched an engaging and impactful investor awareness campaign titled ‘3in1TohInvestmentDone’. This campaign aims to empower potential investors with the knowledge and confidence to take charge of their financial future.
The ‘3in1TohInvestmentDone’ campaign revolves around the three pillars of financial success. By focusing on these key aspects, the campaign seeks to guide investors towards making informed decisions and embracing mutual fund investments as a reliable and rewarding option.
The film centres around three friends who consistently support each other in various circumstances, mirroring the essence of the ‘Multi Asset Allocation Fund’. This fund optimizes returns and manages risks effectively by diversifying one’s portfolio, much like the friendship of the friends in the film.
The campaign is currently live across multiple platforms, including digital, cinema, audio streaming, as well as outdoor and ambient media in 17 cities.
Speaking about the campaign, Darshana Shah, Head of Marketing & CX, Aditya Birla Capital said, “At Aditya Birla Capital, our aim has always been to simplify people’s financial needs while presenting a compelling story. With this investor education campaign, we wanted to highlight the importance of portfolio diversification in managing market volatility and risks. We aimed to showcase how investing in a 3-in-1 ‘Multi Asset Allocation Fund’ can provide the advantages of three asset classes – Equity, Debt, and Gold – combined, offering potential growth and stability. This film aims to raise awareness about the benefits of investing in a versatile fund like this and starting your financial journey with us.”
Ajeet Shukla, Group Executive Creative Director, West, DENTSU CREATIVE India added, “We didn’t have to search far and wide to crack this piece, and as always, our focus was to create a device that would make the film a memorable story. We are pleased to have achieved delightful dimensions and sweet textures to the story by incorporating a musical jingle, children as characters, and their adorable performances.”
Watch Campaign Video: https://youtu.be/KoWET45FLjU