|Mumbai, Maharashtra, India : It is said that the journey is always more interesting than the destination itself. Embracing this spirit of exploration and adventure, BIG FM, one of the leading radio networks in the country, joined hands with Gulf Oil to amplify Gulf Formula SUV Engine Oil’s communication of ‘Be Unstoppable on every terrain’. The collaboration aimed to highlight the unwavering passion of SUV enthusiasts for exploring diverse terrains, while emphasising the integral role a high quality SUV engine oil plays in ensuring a smooth and reliable journey.
Gulf Oil – Unstoppable India
Marking the onset of a unique twist in the campaign, BIG FM’s 3 popular RJs embarked on an unstoppable journey wherein RJ Khurafati Nitin, RJ Puneet and RJ Shekar Basha disappeared mysteriously after a routine visit to the car service station. Leaving listeners in suspense, the RJs embarked on an unstoppable journey, with RJ Khurafati Nitin heading to Neemrana Fort in Delhi, RJ Puneet exploring Chandrika Devi Temple in Lucknow, and RJ Shekar Basha venturing to Koheda Gutta in Hyderabad. Upon their return, the RJs delved deep into their SUV driving experiences, shedding light on the pivotal role of Gulf Formula SUV Engine Oil that fueled their uninterrupted adventures. The RJs recounted their encounters with challenging weather conditions and tough terrains, describing roads that didn’t exist but that ultimately led them to breathtaking destinations. Adding to the intrigue, the RJs engaged in candid conversations with mechanics and encouraged listeners to share their thrilling unstoppable experiences.
Speaking about the campaign, Sunil Kumaran, COO, BIG FM said, “The ‘Unstoppable India’ campaign celebrated the captivating spirit of SUV owners who embarked on thrilling journeys, reminding us that, much like their adventures, it’s the journey that truly defines our path. At BIG FM, we are committed to crafting innovative campaigns that resonate with both our partners and listeners alike and this one stands out as a prime example of that commitment. We are glad to have partnered with Gulf Oil once again on an interesting campaign and look forward to delivering content that engages and creates memorable experiences.”
Spokesperson, Gulf Oil, said, “We are delighted to associate with BIG FM for yet another campaign. Partnering with BIG FM allows us to celebrate the indomitable spirit of SUV enthusiasts as they navigate extraordinary journeys. This campaign not only showcases the reliability of Gulf Formula SUV Engine Oil but also reinforces our shared values of innovation and adventure. Together, we look forward to fueling more unforgettable experiences on the road ahead.”
The ‘Unstoppable India’ campaign culminated with a resounding message, underscoring the commitment to do something – Unstoppable. The campaign was extensively promoted on BIG FM’s digital and social media platforms offering an immersive and experiential deep dive into the entire journey.