Mumbai, August 14, 2023: Concept Public Relations India Limited (Concept PR), part of the Concept Group, India’s largest independent integrated communication group has been appointed as the public relations agency for Bikaji Foods International Ltd, the country’s largest maker of Bikaneri Bhujia.
Commenting on the development, Ms Neha Rao, Vice President, Marketing said “Bikaji has come a long way in the past 3 decades; our journey from Bikaner to Bombay Stock Exchange has been nothing short of amazing. We are on a growth path, with a lot of interesting developments that our industry and brand are witnessing. Therefore, when it came to appointing a PR firm to handle our account for better outreach and take our story to the world, Concept PR was definitely a strategic choice. The professional and dedicated approach with which the team managed our IPO journey was commendable and we are excited to build our brand equity with their support!”
“Since the announcement of the Initial Public Offering, we have enjoyed a great working relationship with the Bikaji Team. We are elated to continue our association with the “Bikaji” Brand – a true “Make in India Story” that has been wowing the Indian taste palate since 1993. As Bikaji forays into other segments beyond the Namkeens and expands into other geographies and boosts its distribution network, we look forward to sustaining and building on their communication internally and externally” said Lalit Jaisingh, Senior Vice President and Lead Capital Markets PR
As part of the mandate, Concept PR will also provide professional daily news monitoring services through Concept BIU, the media monitoring arm of Concept PR. Concept BIU, an ISO 9001:2015 certified company, is a trendsetter and a leader in public relations and corporate communications measurement, news monitoring, data analytics & research. It provides various services and solutions to teams in corporations and PR agencies that manage the media reputation of business entities.
About Concept PR
The three-decade old Concept PR (https://www.conceptpr.com) is part of the Concept Group, India’s largest independent integrated communication group. From its genesis as an acknowledged powerhouse in capital markets and financial communications, Concept PR has grown to leadership positions across industries and geographies. It presently numbers some of the largest corporates, PSUs and governments among its clients. Headquartered in Mumbai, with a team strength of about 300 professionals across 12 cities, the multi award winning agency has carved a special niche with clients through its domain expertise, digital integration and flawless execution. Concept PR has successfully managed this transition and has further expanded its footprint globally with the commissioning of its operations in South Africa. It is also part of the international network of PR agencies, IPRN.
About Bikaji Foods International
India’s Largest third largest ethnic snacks company, Bikaji is the largest manufacturer of Bikaneri Bhujia with an annual production of 35,588 tonnes in FY23. It is the second fastest-growing company in the Indian organized snacks market and has been giving a novel twist to Indian snacks since 1993. The Bikaji brand has visibility across 23 states and 4 union territories as of March 31, 2023 and is present across bhujia, namkeens, packaged sweets, papad, western snacks and frozen food.
