Campus Activewear, a renowned name in India’s sports and athleisure footwear industry, has been synonymous with blending functionality and fashion seamlessly. Now, in an exciting new partnership with the esteemed actress Sonam Bajwa, the brand is poised to break new ground by introducing its Chunky sneaker collection.
With an unwavering commitment to revolutionize fashion, style, and comfort for women in their everyday lives, Campus Activewear welcomes Sonam Bajwa into their fold. This collaboration aims to elevate the brand’s aspirational appeal, catering to a discerning and fashion-forward audience.
As per Statista, a leading global data and business intelligence platform, the sneaker culture in India is projected to generate an impressive revenue of INR 21,000 Crores by the end of 2023. This substantial growth indicates that the sneaker culture in India is not merely a passing trend but a significant cultural shift. Sneakers have transcended their role as mere footwear; they have become a lifestyle statement, embodying a commitment to comfort and style.
With Campus Activewear’s legacy of merging fashion and function and the influence of Sonam Bajwa, this collaboration promises to be a game-changer in the Indian athleisure and sneaker industry. Stay tuned as we unveil the Chunky sneaker collection, designed to redefine your style, one step at a time.
Speaking on the association, Nikhil Aggarwal, CEO of Campus Activewear Ltd said “With a charismatic personality and an impeccable sense of style, Sonam Bajwa is a name that resonates across India, particularly in our key markets of Haryana, Punjab, and Uttar Pradesh. Known as a fashion icon among diverse strata of society, Sonam effortlessly connects with the youth of India, making her a perfect face for Campus Activewear.”
Campus Activewear believes that sneakers effortlessly blend style and comfort, making a unique fashion statement. The Chunky sneaker collection embodies fashion, comfort, and style, tailored to meet the demands of the contemporary Indian lifestyle.
A versatile actress celebrated for her outstanding performances in the Indian film industry, Sonam Bajwa expresses her excitement about this collaboration. She says, “I am thrilled to be associated with Campus Activewear, a brand that values comfort and style just as much as I do. Together, we aim to establish new fashion paradigms and inspire the youth to embrace an active lifestyle without compromising their fashion statement.”
This collection will introduce stylish designs and colours in the athleisure market that can be worn in almost any occasion. The collection starts at a price range of INR 1500 onwards and is available across Campus touch points and website www.campusshoes.com.