Daawat, the leading brand of Basmati rice launched its immersive 360-degree digital campaign in celebration of ‘World Biriyani Day.’ This innovative campaign aims to engage biriyani enthusiasts worldwide and showcase the rich heritage, diverse flavors, and culinary artistry associated with this iconic dish.
‘World Biriyani Day,’ a day dedicate d to honoring the delectable and aromatic biriyani in all its variations. This day calls for Biryani Lovers across the world to celebrate this exemplary dish by enjoying Biryani with their friends and family in their own inimitable ways and keep the Biryani mania going. Daawat, known for its premium quality Basmati rice that perfectly complements biriyani, has curated an exciting digital campaign to engage and delight biriyani lovers around the world.
The 360-degree digital campaign by Daawat encompasses various digital platforms, including social media, influencer collaborations, engaging videos, and interactive quizzes. The campaign aims to educate, entertain, and inspire biriyani enthusiasts, showcasing the diverse range of flavors and cooking styles that make biriyani a beloved dish across cultures.
Speaking on the occasion, Mr. Ritesh Arora, CEO of India & Far East Market, LT Foods Ltd. said, “Biryani is more than a product, it is a celebration of being together. The love for Biryani is truly universal cutting across countries & cultures, transcending all age groups. As one of the leading Global Basmati Rice brands, Daawat believes Biryani should have a special day, an occasion to celebrate this delectable iconic dish, an appetite for which can almost never be satiated. LT Foods is committed to facilitate the consumers to celebrate World Biryani Day with its flagship variant Daawat Biryani and recently launched Daawat Biryani Kit. Biryani Day ko aaiye, jashn ke iss din ko biryani ke saath banaiyein aur manaiyein”.
To create awareness of World Biryani Day, Daawat Basmati Rice will be launching an extensive 360-degree multi-country digital campaign supported by a television, Digital, radio campaign, an outdoor and an influencer both national and regional marketing initiative, which will all culminate on the 2nd of July with on-ground events as well.
Daawat Basmati Rice is the finest Basmati and it is available across 60 countries. The premium heirloom rice grain is aged to perfection with unmatched aroma and rich flavours making the Biryani made from Daawat a total standout. Daawat has also recently launched a Biryani Kit for the convenience of cooking authentic & delicious Biryani at home in three distinct variants Hyderabadi, Kolkata, and Lucknow.