National, February 9, 2024: Pocket Aces’ long-form studio Dice Media is releasing the 4th season of its school romance show Crushed. Crushed is Dice Media’s 4th show to have 4 successful seasons, a rare feat in today’s web series environment.
Starting with the release of S4 of its innovative series Firsts in 2021, S4 of the most awaited show Little Things also released in 2021, S4 of What The Folks released in 2022, and S4 of Crushed now released in 2024. Along the way, they have created characters such as Dhruv-Kavya from Little Things, Anita-Nikhil from What The Folks, and Aadhya-Sam from Crushed that remain audience favorites long after each season is aired. With ratings of over 8.2 on IMDB across these shows, Dice Media has established itself as a leader in the relationship and family show space, especially when it comes to metro and Tier 2 Indian youth.
Speaking about the success of our four most heart-warming shows, Aditi Shrivastava, Co-Founder and CEO, Pocket Aces says, “Creating multi-season franchises is extremely exciting for us. We use deep insights from our short-form content to pick concepts that will have enough arms and legs to remain extremely engaging and relatable to audiences season after season. Our creative directors and writers design the characters with an endeavor to create likeable, albeit flawed, protagonists that feel like real people you know in your real lives. That’s how audiences get so attached to them and can’t get enough. It is this audience demand, anticipation,, and engagement that encourages us to keep bringing our shows back for subsequent seasons.”
Vidyuth Bhandary, Studio Head, Dice Media adds, “We are excited to work with partners such as Amazon miniTV from Crushed and Netflix for Little Things that see the mutual benefit of creating long-running shows. We have also expanded some of these very successful IPs to other derivative content – such as regional shows or audio shows. We released the Telugu adaptations Alludu Garu and #BFF of our shows What The Folks and Adulting respectively on Aha, and the audio derivatives of Little Things and Adulting on Amazon Audible. Proven IPs in one language or format work extremely well in others too, so you will see us doing a long more derivative content in the future.”
Crushed S4 is streaming on Amazon miniTV and Amazon Prime starting February 9, 2024.