Digitas India wins the digital communications mandate of Duolingo English Test
Digitas India, a renowned digital marketing agency, has secured the prestigious digital communications mandate for Duolingo English Test. This partnership marks a significant milestone in Digitas India’s journey, further establishing its expertise in the digital communication space.
Commenting on the partnership, Tara Kapur, Marketing Head India, Duolingo English Test said, “Digitas has already been doing exciting work for our language learning app Duolingo in the market, and their understanding of our business really reflected in the way they presented their approach for the Duolingo English Test. The team has already hit the ground running, and I am looking forward to this being an impactful partnership for us in India. The decision-making period for students looking to study abroad is a critical one, and we believe that Digitas is the best partner to help us create meaningful work for our consumers.”
Sonia Khurana, Chief Operating Officer, of Digitas India added, “This was a very exciting pitch for our team. We are thrilled to land the account! Duolingo English Test is a game-changer in the education sector and has really improved accessibility to high-stakes testing for students. We look forward to creating compelling work that builds both the brand and business in India.”
DET is a part of Duolingo Inc., an American technology company with expertise in the educational field with a mission to make language knowledge accessible to all. It has various apps/products like Duolingo – the language learning app and provides language certifications through the Duolingo English Test for proficiency in English for academic purposes abroad.
This win marks another important victory for Digitas India that is known to combine the disciplines of Data, Strategy, Creative, Technology & Media to deliver great customer experience. It also engages with brands in the areas of Brand Strategy, Customer Experience, Creative & Content, Martech, CRM and Media.