Mumbai, 31st July 2023: Godrej L’Affaire, the experiential owned media lifestyle platform by Godrej Industries Limited and Associate Companies (GILAC), hosted a unique Content Creators Day Out event to celebrate the highly anticipated release of Karan Johar’s latest directorial film, ‘Rocky Aur Rani Kii Prem Kahaani.’ The event was held to celebrate creativity, the magic of storytelling and provide a memorable experience for 50+ content creators who attended the exclusive screening of the movie. This year also marks Karan Johar’s 25th year in the film industry. ‘Rocky Aur Rani Kii Prem Kahaani’ marks Karan Johar’s triumphant return to the director’s chair after a long hiatus, and cinema lovers across the nation were eagerly waiting for the film’s release in theaters.
The Content Creators Day Out took place at INOX located in R-City Mall (Ghatkopar) and celebrated the film along with key names from the content creators community in Mumbai viz. Akash Choudhary, Vivek Dhadha, Prabhat Chaudhary, Thomson Sequeira, Aanam Chashmawala, and Riaan George to name a few.
Commenting on the initiative, Sujit Patil, Vice President & Head – Corporate Brand and Communications, Godrej Industries Limited and Associate Companies (GILAC), said “Godrej L’Affaire is our owned media platform in the lifestyle space. It aims at bringing together consumers, content creators, leading brands, and the world of Godrej in a seamless manner. The authentic content on Godrej L’Affaire aims to celebrate and define the future of lifestyle, beauty, travel, wellness, fashion, and food. ‘Rocky Aur Rani Kii Prem Kahaani’ is an interesting film that demonstrates the fine art of storytelling and artistry, and we wanted to provide content creators with the right opportunity to experience and appreciate nuances of storytelling. Our Creators Day Out is a gesture of appreciation towards the content creator’s community, whose creative expressions have a profound impact on society just like good films from Bollywood.”
In addition to the film screening, the event featured engaging activities and delightful culinary experiences. Godrej Yummiez, a brand of frozen veg and non-veg products, showcased its recent offerings such as the yummy, crunchy snack – Yummiez Crispy Potato Starz and Yummiez Millet Patty that is made from jowar and bajra.
Godrej L’Affaire’s Creators Day Out was a one-of-a-kind event that left an indelible mark on the attendees and showcased the brand’s commitment to fostering artistic excellence and providing memorable experiences.