Havas Strengthens its Digital Capabilities with the Acquisition of PivotRoots, a Mumbai-based Digital Marketing Agency.
Havas has announced the acquisition of PivotRoots, a digital marketing and communications agency. The network’s latest acquisition comes at a time when Havas Media India is experiencing a period of impressive growth and represents Havas’ commitment to positioning the network for expansion in this key market.
PivotRoots has established itself as a key player in the digital marketing landscape, offering a wide range of services including performance marketing, data analytics, e-commerce consulting, and creative solutions. With a strong focus on delivering measurable results and driving business growth, PivotRoots has built a solid reputation for its data-driven approach and innovative strategies.
The acquisition will allow Havas Media India to tap into PivotRoots’ deep understanding of the Indian market and enhance its capabilities in the rapidly growing digital advertising space. By combining PivotRoots’ local expertise with the group’s global resources, PivotRoots will be able to deliver best-in-class digital marketing solutions at scale, the company stated in the press release.
The addition of PivotRoots strengthens HMGI’s powerful roster of agencies and specialized divisions which includes media networks Havas Media and Arena Media; specialist brands Havas Market, Havas Programmatic Hub, Havas Analytics, Socialyse, and Havas Media Tribes; and the recently launched global offering, Havas Play. PivotRoots’ state-of-art digital capabilities, supplemented with Havas Media’s meaningful media experiences (Mx) approach will allow HMGI to offer a unique audience-first data-driven solution to the clients. This acquisition not only bolsters Havas’ position in the industry but also demonstrates the company’s commitment to staying ahead of the competition by investing in cutting-edge technologies and innovative strategies.
“We are thrilled to welcome PivotRoots to the Havas family,” said Yannick Bolloré, Chairman of Vivendi, and Chairman & CEO of Havas. “The acquisition is part of our broader strategy to expand our presence in lighthouse markets around the world. With a global network that spans over 100 countries, Havas is well-positioned to help clients reach audiences wherever they are.”
Bolloré elaborated, “We see tremendous potential in India, and we are committed to investing in actions and efforts that help us actualize and leverage this potential meaningfully. This acquisition will further strengthen not only Havas Media India’s and Havas India’s position in the country where PivotRoots primarily operates, which is one of the fastest-growing digital advertising markets in the world, but also add a specialized edge to Havas Media Network, and to Havas as a whole.”
Shibu Shivanandan, Founder and Managing Director, PivotRoots, said, “We are excited to be part of Havas Media India. We share a common vision for the future of advertising, and by combining our expertise and talent we can deliver better solutions, services and results to our clients. We are proud of what we have achieved at PivotRoots so far, and we look forward to the next chapter in our journey.”
“I’m delighted to welcome Shibu and the PivotRoots team to the Havas Family”, said, Rana Barua, CEO, Havas India. He further added, “This acquisition comes at an extremely interesting time for Havas India, which has undergone a complete transformation in recent years and has seen unprecedented growth and success. The addition of PivotRoots and their capabilities, advanced analytics and technology, and a new perspective on creativity and innovation distinguishes Havas Media India in the industry in meeting the evolving needs of its clients and succeeding in an increasingly competitive and extremely dynamic market.”