Hindware appoints ODN for e-commerce creatives

ODN, a leading digital marketing agency has announced its partnership with Hindware

ODN, a leading digital marketing agency has announced its partnership with Hindware, one of India’s most renowned and trusted brands in the sanitaryware and bathroom fittings industry. ODN has been appointed as the exclusive Creative Partner for Hindware’s eCommerce creatives, further strengthening Hindware’s digital presence and driving its online growth strategy.

Hindware limited is a part of Somany Impressa Group. Under the categories, ODN will also work on product ranges with separate audience segments – Premium: Italian Collection; Mid-Range: Hindware; Base Range: Benelave by Hindware.

As part of the mandate, ODN will build e-commerce creatives and content including brand collaterals, A+ content, infographics, catalog shoots, product listings, product title descriptions and more. ODN’s Shop-Now™ content strategy for Hindware will be aimed at driving sales in various product categories on key online marketplaces including Amazon and Flipkart. ODN’s expertise lies in Shop-Now™ content for eCommerce marketplaces that convert brand and product searches into eCommerce sales.

Narinder Mahajan, CEO and Co-founder of ODN, said, “It is a privilege for us at ODN to be trusted by a pioneering brand like Hindware for building and growing their online presence. Further, home as a category is a big focus area for ODN this fiscal.”

Sudhanshu Pokhriyal, CEO Bath & Tiles Business, Hindware Limited, added, “We are committed to providing exceptional online experiences that truly connect with our customers. By partnering with ODN, an expert in strategic eCommerce content strategies and solutions, we are aiming to effectively showcase our product range and engage with our customers in an impactful way.”

In addition to the deep understanding of the eCommerce industry, ODN is known for their ability to convert digital creatives into tangible sales. Leveraging data analytics, digital creativity, and consumer insights, ODN will use their expertise to craft engaging and persuasive Shop-Now™ Content for Hindware. By implementing effective eCommerce content strategies, ODN aims to enhance Hindware’s customer engagement, attract new buyers, and drive revenue growth.