India TV Introduces 24/7 CTV Streaming for ICC Men’s Cricket World Cup 2023
India TV, a trailblazing news network renowned for India’s inaugural CTV news channels, is thrilled to unveil a dedicated CTV stream for the ICC Men’s Cricket World Cup 2023. Commencing on October 5, this exciting streaming service will be easily accessible through the India TV Smart TV App.
The recently inaugurated 24/7 streaming platform is poised to provide uninterrupted live coverage of the cricket world cup, complemented by expert analysis and immersive behind-the-scenes narratives, designed to cater to cricket enthusiasts around the globe.
In addition to live coverage, viewers can look forward to captivating documentaries that offer a glimpse into the world of Indian Cricket grounds, as well as engaging cricket quizzes, all thoughtfully curated to enhance the cricket-watching experience, as stated by the channel.
On the launch of this new stream Ritu Dhawan, Managing Director, and CEO of India TV said, “There is a good amount of audience duplication between news and cricket audience. To serve them exclusive coverage of cricket world cup, we’ve launched a dedicated sports stream, which will be available on our smart TV app”.
Earlier in August, India TV, the leading Hindi news channel in India, introduced the main channel and two dedicated CTV channels on CTV devices. In addition to India TV Live, the channels also introduced India TV Speed News and India TV Aap ki Adalat. Furthermore, India TV is also planning to launch a few more channels in future.
The decision to foray into the CTV platform is in line with the changing news and entertainment landscape. In the past few years, CTV has emerged as a touchpoint of interest as it is able to bring together the large-screen TV experience and has the target measurement capabilities of digital. Additionally, it provides the opportunity to go beyond the 24-hour barrier of providing content and facilitating structured information to the viewer. As per the FICCI-EY report 2022, CTVs are expected to touch the 40 million marks by 2025.