Lotus Herbals Collaborates with Jacqueline Fernandez for New Campaign

Lotus Herbals Collaborates with Jacqueline Fernandez for New CampaignLeading beauty care company Lotus Herbals has announced its latest campaign featuring renowned actor and brand ambassador, Jacqueline Fernandez. This campaign spotlights the WhiteGlow Vitamin C range of skin care products. As the brand’s face, Jacqueline will take center stage in a dynamic multimedia campaign set to captivate audiences across television, digital platforms, social media, and cinemas nationwide. The campaign’s focal point is the newly introduced Lotus Herbals WhiteGlow Vitamin C Gel-Crème SPF 20.

Jacqueline Fernandez’s association with Lotus Herbals represents a seamless blend of beauty and charisma. Her presence adds a touch of glamour and authenticity to the campaign, mirroring the qualities of the WhiteGlow Vitamin C range – radiance, efficacy, and innovation.

Commenting on the campaign, Nitin Passi, chairman and managing director at Lotus Herbals in a statement said, “Lotus has been an innovator in beauty, and we are happy to introduce the unique Lotus Whiteglow vitamin C gel creme, an innovative extension of our immensely popular Whitegow skincare series. Committed to formulating clean & transformative beauty solutions tailored for Indian skin, the Whiteglow Vitamin C Gel Creme represents a true breakthrough with a unique Gel Creme formulation made to revolutionize the way you experience radiant beauty.”

Jacqueline Fernandez added, “The last 5 years of my association with Lotus Herbals has been a delightful journey. I’m not only their biggest fan but also a very satisfied customer. Once again, they have managed to leave me spellbound with their new and innovative Whiteglow Vitamin C range and I can vouch it’s going to be a game-changer in the skincare category.”

Targeting a wider audience, the brand will also launch a television commercial to attract maximum customers and enhance brand visibility.