Leading beauty care company Lotus Herbals has announced its latest campaign featuring renowned actor and brand ambassador, Jacqueline Fernandez. This campaign spotlights the WhiteGlow Vitamin C range of skin care products. As the brand’s face, Jacqueline will take center stage in a dynamic multimedia campaign set to captivate audiences across television, digital platforms, social media, and cinemas nationwide. The campaign’s focal point is the newly introduced Lotus Herbals WhiteGlow Vitamin C Gel-Crème SPF 20.
Jacqueline Fernandez’s association with Lotus Herbals represents a seamless blend of beauty and charisma. Her presence adds a touch of glamour and authenticity to the campaign, mirroring the qualities of the WhiteGlow Vitamin C range – radiance, efficacy, and innovation.
Commenting on the campaign, Nitin Passi, chairman and managing director at Lotus Herbals in a statement said, “Lotus has been an innovator in beauty, and we are happy to introduce the unique Lotus Whiteglow vitamin C gel creme, an innovative extension of our immensely popular Whitegow skincare series. Committed to formulating clean & transformative beauty solutions tailored for Indian skin, the Whiteglow Vitamin C Gel Creme represents a true breakthrough with a unique Gel Creme formulation made to revolutionize the way you experience radiant beauty.”
Jacqueline Fernandez added, “The last 5 years of my association with Lotus Herbals has been a delightful journey. I’m not only their biggest fan but also a very satisfied customer. Once again, they have managed to leave me spellbound with their new and innovative Whiteglow Vitamin C range and I can vouch it’s going to be a game-changer in the skincare category.”
Targeting a wider audience, the brand will also launch a television commercial to attract maximum customers and enhance brand visibility.