Mamaearth launches its latest integrated marketing campaign for its Onion Shampoo
Mamaearth, the beauty and personal care brand from the House of Honasa, has launched its latest integrated marketing campaign for its Onion Shampoo, featuring actress Sharmila Tagore and brand ambassador, Sara Ali Khan.
Bringing together the iconic grandmother- daughter duo, Sharmila Tagore and Sara Ali Khan, the campaign centers around a slice of life moment between the two, where a worried Sara goes to her badi amma, Sharmila Tagore, seeking solutions for her hair fall. Addressing her concern, Sharmila ji says that when someone has strong roots, they don’t fear falling, connoting strong hair with strong roots. The film then moves to highlighting that India’s number one onion shampoo is renowned for strengthening hair and reducing hair fall by 90%* and positioning Mamaearth Onion Shampoo as an easier and effective method to fortify hair roots and combat hair fall. This simple yet powerful film effectively represents the brand’s philosophy and product proposition centered around the intrinsic goodness it provides.
Regarding the campaign, Ghazal Alagh, Co-Founder and CIO at Mamaearth, said “Onion has been the most sought-after home remedy to tackle hair fall and at Mamaearth, try to provide these home remedies in hassle-free, easy, ready-to-use formats. Through our recent research, it has been established that the Mamaearth Onion Shampoo is India’s number 1 onion shampoo as per consumers. Since this was a traditional recipe in a modern format, Sharmila Tagore and Sara Ali Khan were the best pair to help communicate this message. We hope the consumers resonate with this message and choose the No. 1 onion shampoo with Mamaearth.
“As an actor, I’ve had the privilege to work with some remarkable artists from around the world, but nothing compares to the joy of working alongside my badi amma. The opportunity to share the screen with her was truly enchanting, and when I was informed that Mamaearth wanted us to feature in their campaign for the No. 1 Onion Shampoo in India, I was thrilled as this has been a remedy, both, my mother and grandmother have been recommending for years to maintain healthy and strong hair. ” says Sara Ali Khan
Sharmila Tagore says, – “I have come back to the screen after a long break and working with my grand- daughter was an opportunity I would not have missed.”