Gurugram: Origen Realty has appointed Poulomi Ray as its Chief Marketing Officer (CMO), bringing on board a seasoned marketing leader to steer the company’s brand and growth strategy.

Poulomi comes with close to two decades of experience in building and scaling brands, with a strong understanding of consumer insights, market evolution, and strategic storytelling. She has led marketing mandates across leading real estate organisations, shaping high-impact brand narratives aligned with business outcomes.

In her role at Origen Realty, she will lead the company’s marketing and brand direction, driving visibility, differentiation, and market engagement as the company advances its integrated development plans.

Commenting on the appointment, Origen Realty Management said,
“Poulomi’s appointment aligns with our focus on building a strong, future-facing brand. Her ability to combine strategy with execution will be instrumental as we take the next steps in our journey.”

Poulomi Ray expressed her enthusiasm about joining Origen Realty, stating , “I am incredibly excited to be part of the core leadership team of Origen Realty. The foundation of the brand is built on a legacy of 3 + decades in the construction business. Now, as we embark on a new journey of an integrated development in Gurgaon in a few phases, I look forward to contributing to the company’s growth through cutting-edge marketing strategies and tech integrations, which will take the brand to greater height .

Prior to this, Poulomi has held key roles across real estate and hospitality industry like Signature Global, DLF Limited, Paras Buildtech, MGM International USA, Hilton hotels etc .

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~ Ireland and India deepen economic engagement under IDA’s 2025–2029 growth strategy~

India, 15^th April 2026: IDA Ireland, the Irish government’s Foreign Direct Investment agency, has appointed Kanishk Kumar as Country Director – India.

Over the past decade, IDA Ireland has witnessed substantial growth and transformation across its global FDI portfolio. Today, IDA Ireland partners with over 1800 client companies, collectively employing over 300,000 people and contributing over €40 billion annually to the Irish economy.

Kumar brings close to two decades of experience advising businesses on international expansion, market entry, and cross-border investment strategy, and will lead IDA Ireland’s efforts to accelerate investment flows from India and deepen partnerships in high-growth sectors in India including technology, semiconductors, life sciences, medtech, and fintech.

Over the past decade, IDA Ireland has witnessed substantial growth and transformation across its global FDI portfolio. Employment within IDA-supported companies has increased by 55%, crossing 300,000 jobs, while capital expenditure has grown by 131% and spend on Irish goods and services by 136%.  IDA Ireland’s 2025–2029 strategy in India – ‘Adapt Intelligently: A Strategy for Sustainable Growth and Innovation‘ places strong emphasis on future-facing growth drivers including digitalisation and AI, semiconductors, sustainability, and health, positioning Ireland at the forefront of global innovation and next-generation industries.

Paraic Hayes, Director Asia Pac, IDA Ireland, added, “As Ireland continues to strengthen its position as a strategic gateway to the European Union, Kanishk’s appointment reflects both the strength of the India–Ireland relationship and our ambition to deepen it further. Built on nearly 75 years of bilateral ties, this partnership is increasingly defined by shared priorities in innovation, digital transformation, and sustainable growth. We look forward to a new chapter of engagement under his leadership.”

Commenting on his appointment, Kanishk Kumar, Country Director – India, IDA Ireland, said, “Ireland has built a compelling case as a gateway to Europe, one that aligns closely with what Indian companies are looking for in a global investment partner: stability, talent, innovation infrastructure, and a genuine commitment to sustainability. I am excited to take on this role and look forward to strengthening those partnerships and creating investment opportunities that work for both countries.”

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• Flipkart users can earn 4% SuperCoins on eligible Uber rides
• Combining Flipkart and Uber’s nationwide reach, this unified rewards ecosystem democratizes value for all Indian consumers
• Rewards can be used across Flipkart, Cleartrip and partners
• Expands SuperCoins into everyday use cases beyond shopping

Bengaluru – April 15, 2026: Flipkart, India’s homegrown e-commerce marketplace, today announced a partnership with Uber, one of India’s leading mobility platforms, that allows users to earn SuperCoins on every eligible Uber ride. This initiative advances SuperCoins into a lifestyle loyalty program, allowing users to earn on their daily commute while furthering Flipkart’s vision of building a rewards program akin to India’s loyalty ecosystem; for Uber it adds incremental value to everyday mobility.

By linking their Flipkart and Uber accounts, users can earn 4% of their fare as SuperCoins on every eligible ride, up to 150 coins per trip, with no cap on total earnings. These SuperCoins are credited directly to the user’s Flipkart account and can be redeemed across the Flipkart ecosystem, including Flipkart Minutes, Cleartrip and partner offerings.

This collaboration features limited-time incentives wherein new Uber users, or those who haven’t utilized the app in the last 84 days, can earn 150 bonus SuperCoins by completing their first ride within 28 days of linking accounts. Additionally, users who link their Flipkart and Uber accounts between April 15 and April 30, 2026, and complete their first ride within 28 days, can earn an additional 50 bonus SuperCoins.

Commenting on the partnership, Gaurav Arora, Vice President, Payments and SuperCoins at Flipkart, said, “SuperCoins is evolving into a broader rewards layer across everyday use cases. Mobility is a natural extension, and this partnership with Uber allows us to integrate more seamlessly into how customers transact daily. Over time, we will continue expanding SuperCoins across categories to drive deeper engagement across the ecosystem.”

Arnab Kumar, Director Business Development, Uber India and South Asia, said, “At Uber, we are focused on making everyday mobility more seamless and valuable for our users. This integration with Flipkart allows us to extend additional benefits to riders in a simple and intuitive way, while building on how users engage with everyday services across platforms.”

This partnership brings together two high-frequency consumer platforms, extending rewards into everyday use cases like mobility. It reflects a broader shift towards integrating value more seamlessly into how users engage across categories.

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New Delhi, 14^th April 2026: NDTV has achieved a significant milestone in applied artificial intelligence, with its research paper accepted at ACM SIGIR 2026 – widely regarded as the world’s leading conference in search and information retrieval.

The paper, ‘All the News That Fits in Bits: Learned Rotation-Aware Binary Projections for Efficient News Retrieval at NDTV’, focuses on a challenge that sits at the core of modern news platforms – how to find and surface the right information instantly from a rapidly expanding universe of content.

As newsrooms scale and archives grow, delivering relevant stories in real time – with speed, accuracy, and efficiency – becomes increasingly complex. NDTV’s work offers a more effective way to do this, making search significantly faster and more cost-efficient without compromising quality.

The system has been tested under real-world newsroom conditions, where editorial teams found the results to be as reliable and relevant as those of existing approaches.

The acceptance is particularly notable given the selectivity of SIGIR’s Industry Track, where only a small number of papers are chosen globally from submissions by leading technology companies and research institutions. NDTV becomes the first Indian media company to be selected in this category.

Ritwick Ghosh, lead author of the paper and Engineer, Machine Learning at NDTV, said, ‘The challenge was simple to describe but difficult to solve – how do you search through a massive and constantly growing news library in milliseconds, without losing relevance? This work is about making that possible in a way that is fast, efficient, and dependable in real newsroom conditions.’

Rohan Tyagi, Chief Product Officer, NDTV Digital, added, ‘As our content and audiences scale, building intelligent systems like these becomes essential. This is about ensuring that relevance is delivered instantly, while keeping the experience seamless and efficient.’

This recognition places NDTV among a small group of global organisations contributing to advances in AI-driven search and discovery, and strengthens its position as a newsroom building technology grounded in real-world use.

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New Delhi:  DigiFest 2026, hosted by Inkspell Media at DLF Cyber Park, Gurugram, successfully brought together leading voices from marketing, digital, and media for an evening of powerful conversations and industry recognition.

DigiFest 2026 marked milestone editions of its flagship properties — the 10th edition of the Drivers of Digital Awards (DoD), the 5th edition of the Social Stars Awards, and the 4th edition of the AdWorld Showdown. The platform continued to celebrate excellence across digital marketing, content, media, and brand innovation, while fostering meaningful conversations on the future of the industry.

The event featured a thought-provoking keynote address by Senthil Kumar Hariram, Founder & Managing Director, FTA Global, on “Marketing in 2026: What Will Define the Next Decade.” This was followed by a compelling fireside chat on “Inside the Mind of a Modern CMO: Balancing Growth, Brand & Tech,” moderated by Nidhi S. Mittal, with Ashish Pruthi and Shweta Srivastava sharing valuable insights.

The award nominations across all three properties were rigorously evaluated by a distinguished jury panel comprising senior marketing and business leaders from leading organizations. The eminent jury panel featuring Abhishek Mehta (Dabur), Adityan Kayalakal (Jupiter Money), Amitabh Biswas (Times Network), Amiya Swarup (Ernst & Young LLP), Anil Gurnani (TTK Prestige), Anshuman Chakravarty (Somany Ceramics), Archana Roche (Truecaller), Devang Mehta (Anand Rathi Group), and Dr. Ankoor Dasguupta (Garage Collective).

The panel further included Gaurav Sharma (PepsiCo), Gaurav Soni (Perfetti Van Melle), Imran Qadri (Harley-Davidson), Jiteen Aggarwal (Hettich India), Madhavan Sekar (Amazon), Prateek Suri (Swiggy), Rubeena Singh (NP Digital), Ruchika Vyas (CNBC TV18), and Shalmali Desai (Tata Play), along with Shalu Zala (HSBC), Sharmila Sandeep (CG Power & Industrial Solutions), Shrishail Deshnur (Indira IVF Group), Shweta Srivastava (Usha International), and Sumeet Pahwa (Tata Tele Business Services), among others.

The awards honoured excellence across categories, with winners including Aditya Birla, Eyemira Opticals, Auromira Entertainment, TVS Credit, Tata Tele Business Services, IndiaFirst Life Insurance Company Ltd, Runtime Solutions, Mindshaft Media, Imagicaa, Infidigit, Mobiquity One, Comviva, Adani Group, Dentsu Creative Isobar, Max Fashion, Cloutflow, Lactocalamine, Helpee, BPCL, Goldmine Advertising, HSBC, Rocketship Films, Superbalist, PivotRoots, MMTC-PAMP, Indriya, TTK Prestige, Titan Corporate Gifting, Kotak Mutual Fund, Ethinos, Social Beat, Concept PR, Kajaria Ceramics, RepIndia, DViO Digital, Fateh Education, Cetaphil, Angel One, Jio, Oasis Fertility, Zuno, New Holland, Jagran Josh, Social Panga, Tally Solutions, Busy Infotech, Hashtag Orange, Ripple Links, 22Feet Tribal Worldwide, VML, Contract India, Abhishek Gupta, KSRTC, IndiaFirst, and TVS Credit, among others.

The event’s success was made possible with the support of: 

India Creatives Industry Council as the Media Partner, and Global Trends Forum as the Media Partner, Approach Entertainment as PR & Communications Partner and Go Spiritual as the Spiritual Partner.

DigiFest 2026 once again reinforced its position as a premier platform celebrating innovation, creativity, and leadership in the evolving marketing landscape.

Inkspell Media creates high-impact industry events and corporate meetings, combining keynote sessions, panels, networking, and awards programs. Focused on “bringing the niche to the mainstream,” Inkspell equips organizations with insights on innovation, emerging trends, and best practices for sustainable growth.

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Pune, 13 April 2026 — The World Media Organization has officially launched its innovative PR Aggregator platform, a powerful global solution designed to streamline the distribution of press releases for public companies, governments, organizations, PR agencies, and news channels.

The newly introduced platform aims to simplify the way official announcements are shared by offering a seamless, user-friendly interface that enables users to upload and distribute press releases to a worldwide audience efficiently.

Gautam Karve, Editor-in-Chief of the World Media Organization, highlighted the platform’s accessibility, stating, “This platform is currently free of charge, making it especially beneficial for small and emerging companies. It gives them an opportunity to publish and distribute their press releases globally without any financial barriers.”

Adding to this, Ketan Divekar, Co-founder of the PR Aggregator, emphasized the platform’s ease of use. “We have designed the platform to be extremely user-friendly, ensuring that organizations, companies, and news channels can upload their press releases quickly and efficiently without technical complexity,” he said. The PR Aggregator platform reflects the World Media Organization’s commitment to democratizing media access and empowering voices across industries by providing a centralized, accessible, and cost-effective distribution channel.

With this launch, the organization aims to bridge the gap between content creators and global audiences, enabling faster, broader, and more impactful communication.

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~Marks nine consecutive years of her as a Brand Ambassador, reinforcing brand trust and recall~ 

09th April 2026, National – ZOFF Foods, one of India’s fastest-growing spice brands, has reinforced its long-standing association with actress and fitness icon Shilpa Shetty, marking nine consecutive years of her as Brand Ambassador, strengthening the brand’s position across households.

The association deepens ZOFF Foods’ consistent brand-building approach, where trust, quality, and consumer reliability add to its growth story. Over the years, the partnership with Shilpa Shetty has evolved into a key pillar of the brand’s identity from its journey of being a digital-first challenger to a nationally expanding FMCG player with a strong foothold across e-commerce, quick commerce, and offline retail. Shilpa Shetty’s strong resonance with health-conscious, modern Indian kitchens continues to align with ZOFF Foods’ positioning around purity and consumption factors that are influencing purchase decisions in the spice and Ready to Cook segment.

Commenting on the milestone, Akash Agrawalla, Co-founder, ZOFF Foods, said, “Our association with Shilpa Shetty has been built over nearly a decade of shared values and consumer trust. It has played a significant role in shaping our brand identity and strengthening consumer recall over the years. As we continue to build ZOFF Foods as a trusted household name, this partnership remains integral to our long-term brand-building efforts and our commitment to creating consistent, meaningful connections with consumers across India.”

Speaking on her association with ZOFF Foods, Actor Shilpa Shetty said, “Over the years, my association as a brand ambassador with ZOFF Foods has been rooted in a shared commitment to quality, purity, and authenticity; values that truly matter in today’s kitchens. What stands out is the brand’s focus on preserving the true integrity of spices, which resonates deeply with me both personally and as a consumer. At a time when people are becoming more mindful about what goes into their meals, this commitment makes a real difference. I’m delighted to continue this association and be part of ZOFF’s journey as it reaches more homes across India.”

Ashish Agrawal, Co-founder, ZOFF Foods, said, “In a category driven by trust and familiarity, long-term associations matter. Our continued partnership with Shilpa Shetty reflects the consistency, credibility, and strong emotional connection we have built with consumers over the years. As we scale the brand across newer markets, this association reinforces our commitment to delivering quality, reliability, and a sense of familiarity that today’s consumers truly value.”

This partnership aligns with ZOFF Foods’ accelerated growth phase, backed by a recent $2 million Pre-Series B round led by JM Financial Private Equity, along with Aman Gupta, Co-Founder of boAt. The funding is set to fuel the brand’s next phase of growth, with a focus on distribution, innovation, and market expansion.

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April 7, 2026; Mumbai, India: The much-awaited Advertising Rocks – Season 4 is all set to make a high-energy comeback to Goafest 2026, bringing together the best musical talent from across the advertising, media, and marketing fraternity. Bigger, louder, and more electrifying than ever before, the platform celebrates the creative spirit of professionals beyond their day jobs, spotlighting hidden musical talent within the industry.

Hosted as part of Goafest 2026, South Asia’s premier festival for advertising, media, and marketing, Advertising Rocks has evolved into a vibrant stage where creativity meets entertainment. Open to solo and duet performers, Advertising Rocks shortlisted participants will have the opportunity to advance through multiple rounds, culminating in a live finale at Goafest 2026. Shortlists will also get an opportunity to be a part of the festival at no cost.

Each category will feature four finalists, with winners determined through a combination of jury scores and audience voting, ensuring an engaging and interactive experience for both participants and attendees. Winners will receive cash prizes, with the Solo category offering ₹50,000 (winner) and ₹25,000 (runner-up), and the Duet category offering ₹1,00,000 (winner) and ₹50,000 (runner-up).

Subhash Kamath, Former CEO of BBH and curator of Advertising Rocks, said, “This will be the 4th edition of Advertising Rocks and every year, it’s become better and better. We have some amazing musical talent in our industry and what better stage to perform than at Goafest. I hope we get more entries this time and I’m really looking forward to hearing some fabulous talent.”

Mohit Joshi, Co-Chair of the Goafest 2026 Organising Committee and Chief Executive Officer of Havas Media Network India, said, “Season 4 of Advertising Rocks perfectly captures the spirit of our industry, where creativity doesn’t end at the workplace, it finds expression in many forms. Music has always been close to my heart, which makes this initiative something I connect with deeply. At Goafest 2026, we are excited to bring back Season 4, bigger and more vibrant, giving professionals a platform to showcase their musical talent and celebrate the power of creative expression beyond advertising.”

Registrations for Advertising Rocks Season 4 are now open, with the submission deadline set for April 30, 2026. Participants can sign up to showcase their musical prowess and performance skills. With Advertising Rocks Season 4, the festival promises not just ideas and insights, but a celebration of passion, performance, and the many talents that define the industry.

To submit Advertising Rocks entries, fill out the form here: Ad Rocks Registration 2026

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(Watch Jitesh Sharma’s WOW video here:https://www.instagram.com/reel/DWgjil2jwCL/?igsh=ZG5icjN0aWczYjI1)

National, 1^st April 2026: When Bengaluru’s rising star, ace wicketkeeper and batsmen extraordinaire, Jitesh Sharma met KFC’s Crispy ShaWOWrma Wrap, he couldn’t keep calm anymore.

In a recent video posted on Jitesh’s Instagram handle, the forever focused, calm and poised Sharma is seen in a completely new never seen before avatar. Because this Sharma can’t help but go WOW over the all-new KFC Crispy ShaWOWrma.

The video, which dropped today, opens when a doorbell rings, and Jitesh Sharma is unexpectedly introduced to the KFC Crispy ShaWOWrma Wrap. What follows is a moment of surprise, confusion and WOW all packed into one as he takes a bite of the KFC ShaWOWrma & it all clicks for him. ‘KFC ShaWOWrma….Sharma…KFC ShaWOWrma with Sharma’!

But you aren’t ready for what comes next.

It seems like this Sharma just can’t do without his KFC ShaWOWrma.

Wicketkeeping drills turn into snack breaks.

Ab workouts are interrupted mid-rep to sneak in a quick bite.

A game is upturned to safeguard the ShaWOWrma.

A self-care sesh becomes an episode of dancing with the KFC ShaWOWrma and more.

So much so, that even as the day is about to end, and it’s time for bed, Jitesh Sharma even in his sleep is seen mumbling ‘ShaWOWrma with Sharma’, with his KFC Crispy ShaWOWrma Wrap safely placed within arm’s length on the pillow next to him.

Because once KFC Crispy ShaWOWrma Wrap meets Jitesh Sharma, there’s no going back. All day, every day, anytime, anywhere – the KFC Crispy ShaWOWrma Wrap is his constant companion.

Cricketer, Jitesh Sharma said, “Just like on the field I’m all about sixes; off the field when it comes to my fav foods, I’m all about taste, ease and convenience. That’s why the KFC Crispy ShaWOWrma Wrap hits like a six every time. And ShaWOWrma with Sharma is the best representation of how I enjoy it anytime, anywhere. Trust me, the KFC Crispy ShaWOWrma Wrap is the real man of the match.”

For further information, please contact:

Edelman India

Purva Thakur | Purva.Thakur@Edelman.com

Tanisha Gupta | Tanisha.Gupta@edelman.com

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New Delhi, 1 April 2026: ServiceNow, (NYSE: NOW), the AI control tower for business reinvention, has announced the appointment of Kulmeet Bawa as Managing Director (MD) and Group Vice President (GVP), ServiceNow India and SAARC. This strategic appointment reinforces ServiceNow’s commitment to one of the world’s fastest-growing markets and a vital driver of digital transformation.

Kulmeet brings a distinguished career spanning over two decades in enterprise technology and SaaS businesses across the region and globally. Most recently, he served as Global Chief Revenue Officer at SAP, where he led worldwide revenue strategy and execution, having previously served as President and Managing Director for SAP India. Earlier, he was the President and Managing Director for South Asia at Adobe.

Before embarking on a career in technology, Kulmeet served for over 12 years as a Cavalry officer in the Indian Army, an experience that has shaped the discipline, integrity, and strategic clarity that define his professional life.

As MD and GVP, ServiceNow India and SAARC, Kulmeet will be responsible for accelerating growth, strengthening customer relationships, and advancing ServiceNow’s leadership in digital transformation across the region.

“We are delighted to welcome Kulmeet to lead our India and SAARC business into its next phase of growth,” said Adrian Johnston, President APAC, ServiceNow. “India is more than a growth market for ServiceNow, it is a critical engine for our global ambitions. Kulmeet’s rare combination of global CRO experience, deep regional expertise, and the discipline forged through military service makes him uniquely positioned to drive that mission forward.”

“ServiceNow is transforming the way the world works, and India sits right at the heart of that mission,” said Kulmeet Bawa. “I am energised by the opportunity to lead this exceptional team, deepen our partnerships with customers, and help enterprises across India and SAARC unlock the full power of the ServiceNow platform.”

Based out of New Delhi, Kulmeet will lead ServiceNow’s business operations across India and the SAARC region, effective 06 April 2026.

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