Nandani Creation signs Madhuri Dixit as brand ambassador
Nandani Creation, a leading name in the world of exquisite ethnic wear and fashion, is thrilled to announce the signing of the iconic Bollywood actress and dancing diva, Madhuri Dixit, as its brand ambassador.
Madhuri Dixit, renowned for her timeless grace, elegance, and unmatched talent, perfectly embodies the essence of Nandani Creation’s collections. With a diverse range of stunning ethnic wear, the brand celebrates the beauty of Indian traditions and craftsmanship, complementing the persona of the versatile actress.
As a part of this association, Madhuri Dixit will endorse “Jaipur Kurti” and “Desi Fusion By Jaipur Kurti” brand products augmenting the Company’s reach across the country. Under the branding campaign, Nandani Creation Ltd. plans to undergo promotional activities through outdoor marketing, in-store visual branding (electronic and print) along with digital media advertisements of its product portfolio. The company looks forward to having a long-standing alliance and strongly believes that the coalition will substantiate the brand philosophy.
Commenting on the engagement, Mr. Anuj Mundhra, Chairman & Managing Director of Nandani Creation Limited said: “We are delighted to have Madhuri Dixit as the face of our brands. Madhuri Dixit shares a strategic synergy with our brand. We believe this partnership will help us to connect better with our customers and communicate our brand’s philosophy. This association will also catalyze our geographical expansion and new product designs.”