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PhonePe launches new brand campaign for hassle-free motor insurance

PhonePe launches new brand campaign for hassle-free motor insurance

PhonePe announced the launch of its new brand campaign- ‘PhonePe- Insurance your way’, focused on motor insurance. The campaign captures the essence of what buying insurance on PhonePe means with an aim to educate customers on motor insurance. The ads will run across TV, YouTube, OTT, and digital media platforms till the end of May 2023.

The campaign consists of 5 ad films of 20-25 sec each, with quirky messaging and catchy hook. It draws parallels from everyday life analogies, where consumers are troubled by unwanted calls, pre-attached add-ons, limited options and highlights the brand’s promise.

Speaking on the launch of the new campaign, Ramesh Srinivasan, Head of Brand Marketing at PhonePe, said, “Insurance has been typically sold to customers instead of being purchased by them. That’s at the heart of the consumer challenge our insurance product aims to address. Insurance buying should be a hassle-free experience, free from misinformation and anxiety of unwanted calls. That’s what we highlight with our latest marketing campaign for motor insurance and we have built an integrated marketing campaign across TV, OTT, Digital, Social and other media to convey this message to the audience. With Insurance on PhonePe, consumers can choose add-ons they need and never get bothered by unwanted calls. That’s our promise and this campaign captures the essence of that promise.”