Shriram Finance Ltd., a flagship company of the Shriram Group, has unveiled its latest brand campaign, ‘TogetherWeSoar’. The campaign underscores the company’s commitment to building strong customer partnerships that empower individuals to overcome challenges and achieve their aspirations.
Featuring former Indian cricket captain Rahul Dravid as its brand ambassador, the campaign embodies resilience and collaborative spirit. Dravid, renowned for his strategic approach and teamwork, symbolizes the campaign’s core message of perseverance and collective growth.
The campaign film highlights moments of triumph, with Dravid inspiring individuals to realize their dreams through meaningful connections. Veteran actor Naseeruddin Shah adds depth to the narrative by providing the Hindi version’s voiceover, titled ‘Har Indian ke Saath: Judenge. Udenge’ (Together with Every Indian: We’ll Connect. We’ll Soar).
To ensure cultural resonance, the campaign’s regional versions feature lyrics by distinguished talents: Academy Award-winning lyricist K.S. Chandrabose for the Telugu version and celebrated Tamil lyricist Madhan Karky for the Tamil adaptation.
“Together, We Soar” encapsulates Shriram Finance’s fundamental belief that strong relationships enable individuals to unlock their potential. Through diverse financial offerings and a collaborative approach, the company aims to guide customers through their financial journeys.
The comprehensive 360-degree media strategy will deploy the campaign across television, digital platforms, social media, print, outdoor media, and select theaters. Notable placements include high-profile events like the Pro Kabaddi League, where Shriram Finance is a prominent sponsor.
Check out the ad at https://youtu.be/nmd6jpmORPs?feature=shared
