Sony Pictures Networks India Ropes in Sania Mirza as Tennis Ambassador to Promote Sports Network as the ‘Home of Tennis’ in India
Sony Pictures Networks India (SPNI) has appointed Sania Mirza as its tennis ambassador to promote the game and the Sony Sports Network, as well as to be an expert panellist on the network’s show Extraaa Serve across the tournaments. SPNI has media rights to three out of the four tennis grand slams, including the Australian Open, French Open, and US Open, along with the Davis Cup, and wants to promote its sports network as the “Home of Tennis” in India. Tennis has a sizable following in India, with close to 100 million viewers watching the sport on TV in 2022. The top four markets for tennis in India are North East, Maharashtra/Goa, Tamil Nadu/Pondicherry, and Andhra Pradesh/Telangana.
Sania Mirza is a household name in India, and her achievements have put the country on the global tennis map. Having won six Grand Slam titles across Australian Open (2), US Open (2), Roland Garros (1) & Wimbledon (1), including three women’s doubles titles and three mixed doubles titles, she is one of the most successful tennis players in Indian history.
Link to Campaign Film: https://youtu.be/7sYVfhXM4rI
This association with Sania Mirza is yet another step taken by Sony Sports Network to enhance the viewing experience of tennis fans in India. The network has been at the forefront of providing the best tennis content, and this association with Sania Mirza will further strengthen its position in the market.