Universal Music Group partners with AI business Endel

Universal Music Group (UMG) is partnering with Endel, an “AI sound wellness company” specializing in personalized algorithmic soundscapes, the companies announced. The partnership aims to let UMG artists create machine-learning-generated sounds for activities like sleep, relaxation, and focus. Endel previously partnered with synth-pop artist Grimes on a lullaby app.

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