RaaS, Transforming Market Intelligence into Strategic Advantage for Industry Leaders

INDIA – January 06, 2025 – LS Digital, India’s leading integrated Digital Business Transformation (DBT) company, announced the launch of Research as a Service (RaaS), a pioneering service that redefines how businesses uncover, analyse, and act on market intelligence. In today’s fast-paced and hyper-competitive landscape, understanding the intricacies of consumer behaviour and market trends has become essential for success. RaaS leverages cutting-edge artificial intelligence, advanced analytics, and customised research frameworks to empower Chief Marketing Officers (CMOs), Chief Technology Officers (CTOs), and Brand Managers with the insights they need to not only keep pace but also lead in their industries.

RaaS helps unlock brand’s potential by combining the expertise of its seasoned consultants with state-of-the-art AI tools and tailored methodologies to address unresolved business challenges and unlock new growth opportunities. As businesses navigate today’s complexities, RaaS ensures leaders are equipped with the intelligence and agility they need to thrive.

“Today’s business environment demands more than intuition, it demands precision,” said Prasad Shejale, Founder & CEO of LS Digital. “With RaaS, we are not just providing research, but enabling businesses to translate insights into impact. By leveraging cutting-edge AI, advanced analytics, and customised frameworks, we are helping leaders decode complexities and shape strategies that drive growth.”

In industries such as FMCG, retail, financial services, e-commerce, and technology, the ability to adapt to ever-changing market dynamics is critical. Consumer behaviour is evolving faster than ever, coupled by new technologies and emerging trends. Traditional research methods often fall short in delivering the depth, speed, and relevance required for today’s decision-making processes. LS Digital’s RaaS addresses these gaps by offering a comprehensive and agile solution that bridges the divide between raw data and actionable strategies.

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New Partnership Provides Businesses with a Comprehensive Solution to Help Solve Digital Business Challenges and Achieve a More Effective Digital Presence.

 .fear-LS collaboration marks a significant milestone in LS Digital’s global growth strategy

India, September 3^rd, 2024 – LS Digital, India’s leading integrated Digital Business Transformation (DBT) company, today announced a new partnership with .fearless, a leading marketing consultancy in USA, to launch .fear-LS. This joint venture aims to leverage the strengths of both the companies to solve the industry pain point of digital friction; an operational disconnect within the customer journey, and help businesses optimize their current systems and processes, significantly drive growth, and increase return on investment.

Many companies in the USA face digital friction, struggling to meet customer expectations and maximize revenue due to challenges within their systems. fear-LS addresses these issues by helping businesses across industries better understand their existing systems, identify underperforming areas, and implement strategies to streamline operations and enhance success. The U.S. market, known for its large-scale operations and a blend of traditional practices with openness to innovation, presents unique challenges and opportunities. With the rapid growth of the DBT category, LS Digital is poised to leverage this momentum to drive business success in this dynamic landscape.

The US market has been an early adopter of digital technologies, leading to robust foundational operations. This also presents challenges in integrating newer technologies to their legacy systems. “Technology has dramatically transformed the customer journey, leading to a significant rise in customer interactions with brands. However, digital friction within existing systems often drives customers away.” said Mike Head from .fearless. LS Digital’s well-established 6-pillar DBT framework, is uniquely positioned to deliver significant value to future-focused businesses. .fear-LS stands out in the market with differentiated services and in-house credibility to meet evolving customer needs. Speaking on this JV, Mike further added, “We are excited to partner with LS Digital, a leader in digital business transformation. Together, we will combine our unique insights and resources to help businesses create a seamless, results-driven digital presence that not only meets but exceeds customer expectations.”

77% of businesses today say that consumer expectations have increased in the last year, but if companies have digital friction between their systems, they will be unable to meet increased expectations. By providing a comprehensive suite of services, .fear-LS provides companies with a roadmap to optimize and leverage digital processes and the executional capabilities for business transformation and increased return on investment.

There is a worldwide surge in companies embracing digital business transformation to eliminate friction and fuel growth. “Our focus is on delivering a product and service mix that stands out in the market. We build trust by connecting with the right customers and gaining a deep understanding of the new digital landscape, rather than just chasing revenue.” said Prasad Shejale, Founder and CEO of LS Digital. Commenting on LS Digital’s global expansion, Prasad added, “Partnering with .fearless, a leader in marketing consultancy and industry veterans in the US market, aligns perfectly with our global ambitions. Through this joint venture, we are excited to bring our innovative DBT model, developed in India, for the world. Under the banner of              .fear-LS, this partnership offers American businesses cutting-edge solutions to overcome digital friction and achieve sustainable growth.”

.fear-LS is headquartered in New York, with resources to service a wide geographical area including Colorado, Connecticut and the Canadian market. With a strong presence on the West Coast, .fear-LS is well-positioned to cover a diverse range of markets across North America.

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