Ahmedabad, September  02, 2024 — Arvind Limited, a leading integrated solutions provider in textiles with robust fiber-to-fashion capabilities, is thrilled to announce its first campaign featuring His Highness Dr. Lakshyaraj Singh Mewar of Udaipur as the brand ambassador for Primanté, the company’s premium suiting and shirting brand. The campaign, titled “Own Your Legacy, Own The Moment” celebrates the timeless elegance and sophistication that Primanté fabrics bring to the modern wardrobe.

The Primanté Collection is a testament to Arvind Limited’s commitment to quality, innovation, and craftsmanship. By collaborating with Dr. Lakshyaraj Singh Mewar, a symbol of heritage and tradition, Arvind Limited aims to weave a narrative that connects the grandeur of India’s royal past with the contemporary elegance of today’s fashion.

Arvind Limited, with its vast experience in textiles and an unwavering focus on quality and sustainability, continues to push the boundaries of innovation in fashion. The Primanté brand, with its luxurious fabric offerings, is set to redefine the standards of premium fashion in India and globally.

For more information about the campaign or to explore the new Primanté collection, please visit nearest Arvind Stores & muti-branded outlets.

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