Team Pumpkin, an award-winning marketing agency, has won the social media mandate for APL Apollo, a leading player in the steel tube and pipe manufacturing industry, that is well known for its innovation and top-quality products. Team Pumpkin’s SEO vertical ROIsted has been managing APL Apollo’s SEO while the agency’s tech vertical Tech Pepo has been managing their website maintenance since 2020.
Team Pumpkin will help APL Apollo enhance its social media presence and engagement by strategizing its digital campaigns, putting APL Apollo at the forefront of digital marketing trends, and leveraging social media platforms to connect with its audience. The account will be serviced by the agency’s Gurugram branch.
APL Apollo’s Chief Brand Officer and Group Head of Marketing, Charu Malhotra, said, “We are eager to start this partnership, as we believe Team Pumpkin’s innovative and digital expertise aligns perfectly with our brand’s vision. Their commitment to excellence and forward-thinking approach mirrors brand values, and we anticipate that their strategies will play a key role in enhancing APL APOLLO’s digital presence. We have full confidence in their capabilities, and we look forward to working together to drive our brand’s digital transformation. Welcome aboard, Team Pumpkin, and let’s embark on this transformative journey together.”
Ranjeet Kumar, Chief Executive Officer and Co-founder, Team Pumpkin said, “For more than 35 years, APL Apollo has continued to lead the industry with sustainable solutions and customer-focused services. We are thrilled to partner with them and look forward to adding more value to their brand’s digital experience. At Team Pumpkin, we’re committed to delivering results and creating meaningful digital campaigns. Our expertise lies in understanding the brand’s needs and providing them with tailor-made marketing solutions. Together, we aim to set new benchmarks in the industry and contribute to their continued success!”
About APL Apollo
APL Apollo, a well-known name in the steel tube and pipe manufacturing sector, shines as a symbol of excellence. Established in 1986 in New Delhi, it has experienced remarkable growth over the past three decades. This journey involved the introduction of new products, the adoption of advanced technologies, improvements in quality, and enhanced productivity. Their commitment to sustainability and customer contentment has firmly established them as a trusted world leader in this industry. It serves a wide range of areas within India and ships its products to more than 20 countries worldwide. The company has an extensive network that covers the whole of India, including warehouses and branch offices in 29 different cities. Their steel tubes are essential components in various construction projects, both for supporting heavy loads and as building materials.
About Team Pumpkin
A digital-first agency, their key principle for them is to make brands deliver content and campaigns with drive an impact through the right use of platforms and technology. Team Pumpkin knows the skill, the art and the technology of putting every word into action and make your brand stand out.
Having worked with national brands like Prega News, Axis Bank, ITC, APL Apollo, Mama Earth, MamyPoko Pants and more, the 200+ member team has driven more than 1000 successful marketing campaigns for their clients. The team, which functions out of 4 offices – Bangalore, Delhi, Kolkata and Mumbai, has also worked on multiple International brands and projects across the globe.