As the festive season unfolds, and holidaymakers gear up for their much-awaited getaways, the travel industry’s brands are strategically diversifying their marketing efforts. While digital platforms continue to dominate, the emergence of Connected TV (CTV) is becoming a compelling choice for many in the sector.
Mahindra Holidays & Resorts Limited launched a campaign #HappyHolidaysHappyFamilies. This campaign spotlights extraordinary holiday experiences for families and children, aligning with the brand’s commitment to delivering magical family vacations while exploring the beauty of India. Mazumder highlights their strategy, with a focus on Connected TV, digital channels, and prominent social media platforms, coupled with brand activations at their resorts for members and prospects.
Cleartrip, in its bid to attract customers during the festive season, is planning to amplify certain features. their approach, emphasizing the importance of crafting campaigns that resonate with consumers during this period. CTV is their primary medium of choice for advertising during the festive season. Dubey elaborates on how CTV enables precise targeting based on demographics, interests, and behaviors, ensuring their festive offerings reach the right audience. With programmatic advertising, they can streamline their ad-buying process, ensuring optimal timing and budget efficiency, while providing actionable insights for measurement.
Anticipating an upswing in travel, Kayak, a travel search engine, reveals trends for the upcoming festive season. Their research shows that 98% of surveyed Indians plan to travel within India during the festive period, with 72% willing to spend similarly or more than last year. The study also indicates that many Indians are willing to cut back on discretionary spending, such as gadgets and OTT, to allocate more to their travel budgets this season.
Kings Hotel & Resort adapts to the evolving marketing landscape this festive season. With an increase in travelers and rising occupancy rates, they are pursuing strategies that engage consumers through various channels. With more people opting for drivable locations during Dussehra and Diwali, day trips and staycations are on the rise.
Despite rising prices, the industry is witnessing an uptick in bookings, a trend expected to persist. For air travel, the average domestic flight prices during the festive season are about 6% higher than last year. Nevertheless, ticket bookings remain strong, with expectations of further increases as the festive season gains momentum. Both flights and accommodation bookings are anticipated to surge in the coming days.