V360 Group, a marketing consortium, is expanding its presence across the country with the launch of Value 360 Bharat. With this, the firm has launched its end-to-end communications solutions including PR, digital creative marketing, and influencer marketing in 10 thriving tier-2 and 3 cities, including Kolkata, Chandigarh, Bhubaneswar, Kochi, Chennai, Jaipur, Lucknow, Ahmedabad, Pune, and Indore. These cities have been selected on the back of their burgeoning business landscape housing fast-growing brands with the potential to scale exponentially with the right mix of marketing solutions. The strategic initiative will start with 10 cities and will progressively expand across 20 more cities in the next 24 months.
Value 360 Bharat has been envisioned with the knowledge that India has a massive industrial belt in its regional markets. These key cities represent a significant untapped potential in the form of brands with sizeable revenues aspiring to achieve national prominence. This is where Value 360 Bharat enters the picture with integrated capabilities that will help these brands create a national brand identity. Additionally, it will also offer holistic support to create a go-to-market strategy for a national brand campaign. Moreover, as a deluge of start-ups emerge from India’s hinterlands, Value 360 Bharat can draw upon V360 Group’s long-honed strength in building brands to help them gain national scale.
Value 360 Bharat will also allow the firm’s existing national clients to reach fast-growing Tier 2 and 3 markets in India. V360 Group envisions Value 360 Bharat contributing to 15-20% of its revenue in the near future.
Gaurav Patra, Founder-Director, V360 Group, said, “After creating a great impact across metro regions, foraying into the regional segments of the country was the next natural progression for V360 Group, especially considering the kind of potential we have identified across these regions. We are proud to elevate our long-standing team member, Sandeep Dasgupta, to CEO of Value 360 Bharat, and believe that he will expertly helm the initiative with his characteristic leadership skills and immense knowledge of regional PR.”
Sandeep Dasgupta, CEO, Value 360 Bharat, said, “As our firm continues to evolve, we want to now become a catalyst that offers a wider scope to existing clients and cater to regional brands possessing the ambition and scalability potential to become national entities. Value 360 Bharat will help us achieve these goals, tapping into a flourishing business ecosystem that exists beyond the country’s metro cities. Leveraging our vast experience and integrated capabilities, we are poised to unlock the next phase of growth in the PR and communications space, which will be hinged upon flourishing regional markets.”