The Advertising Agencies Association of India (AAAI) announced that Vikram Sakhuja will receive the AAAI Lifetime Achievement Award for 2024, honoring his significant contributions to the advertising industry. Sakhuja is recognized for nearly 40 years of impactful work with companies like P&G, Coca-Cola, Star TV, WPP, and Madison, where he currently serves as the Equity Partner and Group CEO. This prestigious accolade acknowledges individuals who have driven industry growth through leadership, innovation, and ethical practice.