YES BANK unveiled its refreshed brand identity. The bank’s new identity is designed to resonate with the evolving needs and aspirations of customers while reflecting its intent of going beyond ticking the boxes and enabling people to live each day to the fullest. The narrative echoes the values of the YES BANK that resonate with the bank’s commitment to empower customers to focus on their priorities while the bank takes care of their financial needs.
As part of its refreshed identity, YES BANK has launched a vibrant new logo that carries forward the visual DNA of the Bank and builds on it. The design language is digitally friendly and reflects a brand that believes in being fluid. It depicts the Bank’s progressive spirit while staying true to its core values. The tick has been transformed into a soaring bird, which represents the Bank’s current position of ‘soaring’. Moreover, the smoothened-out corners and fluid shapes have replaced the angular edges of the older identity, along with more emphatic typography. The familiar blue and red colors that have been associated with the YES BANK logo have got a makeover as well; the red and blue have an electric tone, representing the high energy and innovation that the YES BANK of today stands for.
In addition, Yes Bank is all set to roll out an integrated campaign with the tagline – ‘Life Ko Banao Rich’ – which represents the bank’s core focus of being a complete solution provider for every financial matter. The revamped identity extends across the bank’s headquarters, branches, products, digital platforms, and communication materials. It offers deposits, personal loans, e-banking, trade finance, and corporate, and business banking services. It serves the food and agribusiness, life sciences, healthcare, biotechnology, telecommunications, media, information technology, and infrastructure development industries worldwide.