Anvita Arora and Shyam Nair return to lead Mumbai and creative storytelling into a new era.
22feet Tribal Worldwide has announced the appointment of Anvita Arora as Managing Partner – Mumbai, and Shyam Nair as National Creative Director. Both leaders are no strangers to the agency; they’re returning to familiar turf, bringing with them years of experience, insight, and a renewed drive to shape the next chapter of 22feet’s journey.
For Arora, this means steering the Mumbai office into its next phase of growth, building deeper client partnerships, and amplifying the agency’s presence in one of India’s most competitive markets. Nair, on the other hand, is set to elevate 22feet’s creative ambitions nationwide, ensuring the work resonates not just with clients but with culture at large.
Their reappointment underscores a core belief at 22feet: strong leadership isn’t just about expertise, it’s about alignment with the agency’s DNA. Both Arora and Nair have long-standing ties with the team, which gives them an edge in blending fresh thinking with the company’s existing ethos of bold, digital-first creativity.
Industry watchers note that this double appointment comes at a time when agencies are under pressure to deliver work that cuts through clutter while building authentic connections. By bringing back leaders who understand both the business and cultural pulse, 22feet seems to be signalling its intent to stay ahead of the curve.