Strategic communications and media outreach agency Studio Talk won the gold at the 2025 PRWA Excellence Awards, in Tokyo. It won the PRWA Excellence Awards 2025, after being shortlisted among seven international campaigns backed by top global PR agencies.Studio Talk scooped this honour for the media outreach for the path-breaking Alli Serona Campaign in Bengaluru. This was the very first time that Studio Talk competed in any category and the PR World Alliance noted this achievement in a LinkedIn post, “Big congratulations to our new member Studio Talk who took home the win at their first GA!”LinkedIn – https://www.linkedin.com/
Studio Talk’s work for the Purpose campaign – Alli Serona, a collective in Bengaluru, Karnataka, focused on the struggles of underserved women from the informal workforce. The name itself (‘Let’s meet there’) in Kannada, underlines the importance of spaces where women can connect and advocate for change in areas like public transportation.
Studio Talk works extensively in the Social Development sector, alongside a strong presence in Aviation, Education, Consumer Durables, Technology, Publishing, Entertainment, and Live Events. Operating across India, the UAE, and Africa, their diverse portfolio reflects a deep understanding of both mission-driven initiatives and dynamic commercial industries helping them deliver impactful communication and engagement strategies tailored to each domain and region.
Managing Partner Mahrukh Inayet says, “We are thrilled to have won for this particular project because it took us to the heart of an important story where our team interacted with civil society organizations, artists, designers, and think tanks, to amplify the voices of informal workers and bring their perspectives to the forefront of city planning and development.”
Managing Partner Vikram Sawant adds, “As an agency with an international footprint, it is very important for us to also stay connected with grassroots issues. We will continue to bring a global as well as rooted perspective on developing stories across multiple content streams. We hope to stay ahead of the learning curve and adapt to evolving models of information and communication.”
The other two finalists with stellar campaigns were; The Bepublic Group from Brussels and Denterlein from Boston.