India, August 4, 2025 – BOOM. CRASH. That’s the sound of another boring ad campaign being buried six feet under. Why? Because Only Much Louder (OML) — the culture-shaping creative powerhouse — just dropped its latest creation: MO, a brand new advertising agency that isn’t here to follow the rules.

Sure, we could have gone with a jargon-loaded quote about “horizontal verticals” and “platform synergies”. RIP, buzzwords.

That’s definitely not the MO 

Then what is MO?

MO takes a different approach to today’s advertising, built by pop culture nerds and creatives who turn WTF ideas into ROI gold. It’s a place where boring briefs go to die, and big, bold, culture-shaking ideas are born.

“We’ve always been in the business of shaping culture for more than 20 years,” says Tusharr Kumar, CEO of OML. “With MO, we’re bringing that same energy to the world of advertising. We believe brands should behave like creators, bold, entertaining, and relentlessly original. If it doesn’t come with heart, oddity, or edge, it’s not for us. We’re not just here to sell, we’re here to spark, shake up, and seriously shift the narrative.”

And MO’s already hit the ground running. We just launched the first of 36 films for Canva’s new ‘Dil Se, Design Tak’ campaign, a full-scale brand mandate we’re leading in India. This is MO’s first official campaign, and it’s already doing what we promised: burying the boring.

So yeah, you could go with the agency that gives you a 32-slide deck and a safe idea. Or you could go with MO and we’ll make sure to Bury The Boring in full measure.

Topline: Hooked 

Bottom-line: Fun 

ROI: Win 

MO by OML