Mars Cosmetics has appointed Anmol Sahai Mathur as its new Vice President of Marketing, marking a significant step in the brand’s strategy to strengthen its presence in India’s competitive beauty market.
Mathur, who brings over a decade of experience in digital marketing and brand strategy, previously worked with the Open Network for Digital Commerce (ONDC) as Digital Marketing Lead, driving influencer engagement, content strategy, and brand-building campaigns. His career also spans leadership roles at platforms like Triller and Eloelo, where he honed expertise in consumer engagement and creative storytelling.
Welcoming Mathur to the leadership team, Rishabh Sethia, Business Administrator at Mars Cosmetics, said his return to the brand was both timely and strategic. “Anmol deeply understands Mars Cosmetics’ ethos and is well-positioned to craft campaigns that resonate with our bold beauty philosophy. We look forward to leveraging his expertise to strengthen consumer connections nationwide,” he noted.
On his appointment, Mathur expressed enthusiasm about shaping the brand’s next growth chapter. “I’m honoured to take on this role at Mars as it expands its footprint and redefines beauty standards in India. My focus will be on building impactful, consumer-centric campaigns that bring our philosophy of bold beauty to life,” he said.