~Link for the campaign https://www.youtube.com/watch?v=02Sc0rx6l6o ~
After YesMadam broke the internet by becoming the first brand to make an ad with Ekta Kapoor- and earlier featuring Divyanka Tripathi, who spoke about how she trusts the brand- YesMadam has now onboarded another TV icon, Sakshi Tanwar.
Known for her grace and simplicity, Sakshi was seen promoting YesMadam’s newly launched Korean Body Polishing service. The brand has been making strong moves into the television space lately, bringing together some of the most loved TV queens.
The latest ad features Sakshi Tanwar alongside YesMadam’s co-founder, Akanksha Vishnoi, in a fun nostalgic setup. The ad is all about Korean Body Polishing and shows a quirky twist- where Sakshi, breaking away from her traditional “Sanskari” TV image, is seen enjoying the Korean Body Polishing service. The video is a perfect mix of humor, charm and comfort that audiences instantly connect with.
With this campaign YesMadam once again proves that selfcare is not just about beauty, it’s about emotion and connection. The brand continues to stand out by blending its salon services with television’s most trusted and loved queens- creating a beautiful connection between everyday selfcare and the icons who have been part of people’s lives for years.
Speaking about the collaboration, Akanksha Vishnoi, Co-founder of YesMadam, said: “The people we’ve seen on TV every day, the ones we admire and trust, collaborating with them builds a strong sense of trust for YesMadam. When familiar faces connect with our brand, it makes people feel more confident and comfortable choosing YesMadam.”
Conceptualised and executed by The Ridikulus, the video highlights YesMadam’s growing popularity for its Korean-inspired beauty services. The brand’s Korean Body Polishing has become a customer favourite, offering the much-loved Korean beauty experience right at home.