Amazon Music has appointed Vivek Kataria as its new Brand Lead, a key leadership role focused on driving strategic marketing initiatives to boost the awareness and adoption of Amazon Music in India. Kataria brings over a decade of extensive experience in brand marketing across sectors such as FMCG, media, entertainment, and OTT, making him well-equipped to steer Amazon Music’s brand growth in a highly competitive market.
In his role, Kataria will be responsible for leading and executing integrated marketing campaigns, including digital, social, influencer, out-of-home (OOH), and live on-ground partnerships. His efforts will aim to connect music fans, artists, and creators through a personalized and immersive audio entertainment experience. Amazon Music offers a broad spectrum of content including playlists, exclusive podcasts, live concert streams, and artist merchandising, and Kataria’s mission will be to amplify these offerings to consumers through innovative brand and cultural engagement.
Before joining Amazon Music, Kataria accumulated rich marketing expertise that spans multiple domains, enabling him to understand diverse consumer behaviors and market dynamics. His appointment reflects Amazon Music’s strategic intent to deepen its footprint in the rapidly evolving Indian digital entertainment space by capitalizing on emerging trends in music streaming and cultural marketing.
Kataria’s leadership is expected to reinforce Amazon Music’s position as a leading audio entertainment platform, enhancing user engagement and expanding its influence among consumers, artists, and partners in the region.