Deepika Deepti, Head of Marketing at Bata India, has stepped down after a 19-month tenure that began in May 2024, marking the conclusion of a pivotal phase in the footwear giant’s modern brand evolution. During her stint, Deepti led a series of strategic initiatives that reimagined Bata’s positioning—making the legacy brand more relevant to younger audiences while maintaining its trusted appeal among long-standing customers.
A seasoned marketing professional, Deepti has previously held leadership roles at Adidas, Camp SMA, and Metro Brands, where she helped cultivate India’s sneaker culture and drove the trend of premiumization in footwear retail. At Bata, she introduced digitally driven campaigns, influencer collaborations, and fashion-forward partnerships designed to align the brand with contemporary fashion narratives. Her emphasis on delivering runway-inspired yet accessible designs played a crucial role in bridging the gap between style and affordability for Indian consumers.
Under her leadership, Bata’s marketing saw a sharper focus on innovation, inclusivity, and digital storytelling, helping the brand strengthen its presence in an increasingly competitive space dominated by D2C and global players.
While Deepti has not yet revealed her next professional move, her track record suggests she will remain a key force in shaping India’s fashion, retail, and lifestyle landscape. Her departure marks the end of a transformative chapter for Bata India—one defined by creativity, cultural relevance, and strategic reinvention.