Amazon Ads has announced the appointment of Neha Singh Warrier as its new Lead – Content Monetisation for the West and South regions of India, marking a significant move in the company’s efforts to strengthen its content-driven advertising business.
Warrier, who confirmed the development via LinkedIn, described the role as “an opportunity to work at the exciting intersection of content, commerce, and technology.” She will be responsible for driving content monetisation strategies, working closely with creators and publishers to unlock innovative advertising solutions in a rapidly expanding digital ecosystem.
With over two decades of experience across media, advertising, and digital content sales, Warrier brings deep expertise to Amazon Ads. She joins from Sony Pictures Networks India, where she served as Associate Vice President – SonyLIV Digital Ad Sales for more than three years, helping scale the platform’s digital revenues.
Her career includes senior leadership roles at ZEE5, Mirriad, Discovery Inc., CNBC-TV18, Sony Entertainment Television, and The Times Group, where she specialised in ad sales, client partnerships, and integrating data and technology into monetisation models.
The appointment highlights Amazon Ads’ growing focus on content-led monetisation opportunities in India, particularly as streaming platforms and digital media continue to reshape consumer engagement. By bringing in an experienced leader like Warrier, the company is positioning itself to create more impactful connections between brands, content, and audiences.