Customer engagement platform CleverTap has announced the elevation of Subharun Mukherjee to Senior Vice President – Global Marketing, underscoring the company’s commitment to strengthening its brand presence across global markets.
In his expanded role, Mukherjee will spearhead marketing strategy and execution across North America, Europe, the Middle East & Africa, India, APAC, and LATAM. His mandate includes driving revenue growth, consolidating CleverTap’s position as a product leader, and building deeper customer engagement in an increasingly competitive SaaS landscape.
Sharing the news on his LinkedIn profile, Mukherjee wrote: “I’m happy to share that I’m starting a new position as Senior Vice President – Global Marketing at CleverTap.”
Mukherjee brings more than 18 years of experience across fintech, SaaS, and enterprise technology. Before joining CleverTap, he served as Senior Director at Razorpay, where he played a pivotal role in shaping the fintech brand’s marketing initiatives. He has also held leadership roles at Freshworks, SAP, and MetricStream, gaining expertise in go-to-market strategy, brand positioning, and customer engagement.
At CleverTap, Mukherjee’s elevation is seen as a strategic move as the company continues its global expansion. With digital engagement platforms witnessing surging demand, his leadership is expected to help CleverTap sharpen its narrative, scale customer acquisition, and strengthen partnerships worldwide.
Industry watchers say Mukherjee’s promotion reflects a broader trend in the SaaS sector: investing in seasoned marketing leaders who can bridge product innovation with global storytelling. His appointment comes at a time when brands are focusing not just on growth but also on building enduring customer relationships.
