National, July 8^th, 2024: Staying true to its commitment of captivating audiences, Colors Kannada, a pioneer in introducing novel storylines with a focus on family values, is back with another captivating show, Nanna Devru.

Nanna Devru narrates the story between a revered philanthropist and his devoted disciple. The show follows Mayuri, a kind-hearted nurse from a humble background in Brahmadurga. Mayuri works at one of the many charity hospitals run by Sacchidananda, a well-known philanthropist and industrialist admired for his extensive social work. Mayuri holds Sacchidananda in the highest regard, viewing him as a living embodiment of virtue and wants to follow in his footsteps.

Sacchidananda, a 44-year-old widowed father of a 20-year-old daughter Sakshi, who is the opposite of her father, rebellious in nature and revolts against her father’s decisions. Due to Sacchidananda devoting himself to the people’s cause, Sakshi has become distant and lives away from him to work in Bengaluru as a bartender which causes a lot of heartache to Sachidananda. Sacchidananda hopes to gain his daughter’s confidence one day.

Mayuri, a 24-year-old is an orphan, raised by her adopted parents Sukumar and Madhavi. Sukumar is a cab driver and Madhavi a homemaker. Mayuri is educated at the institutions run by Sacchidananda and working as a nurse in one of his hospitals, Mayuri deeply admires Sacchidananda’s philanthropic work. She is fiercely loyal and willing to go to any lengths to safeguard his reputation and protect him during challenging times.

Nanna Devru explores how their lives intertwine after their encounter. The story revolves around Mayuri’s unwavering support as she helps Sacchidananda navigate the treacherous web of conspiracies woven against him by his envious family members. The narrative celebrates the unwavering innocence of a village girl who overcomes numerous obstacles to shield Sacchidananda, offering a unique and heartwarming experience for viewers.

Mayuri Kyathari, the beloved star of the blockbuster show Ashwini Nakshatra, is back on Colors Kannada as Mayuri with the show Nanna Devru. Alongside her is Avinash Divakar, the grandson of Kannada comic legend Narashimharaju. He is an actor and dabbles as an art director and film director, who portrays the philanthropist, Sacchidananda. The show has a talented cast including Yukta Malnad, Swathi, V Manohar, Rekha Das, Nishitha Gowda, Malathi Sudhir, Yamuna Shrinidhi, Ravi Brahma, Abhishek Shrikanth, and many more.

Shruthi Naidu, the successful producer behind Olavina Nildana, helms the production of Nanna Devru. Ramesh Indira, currently renowned for his captivating antagonist roles, directs the show alongside Shruthi Naidu.

Prashanth Nayak.B, Business Head of Colors Kannada, expressed his enthusiasm for the show: “As a brand, we are always loved by our audiences for bringing frbesh stories and their successful execution. Continuing that legacy, Nanna Devru presents a captivating narrative that explores the themes of innocence and righteousness. It showcases how these virtues navigate relentless challenges to achieve a greater purpose – social service. Having Shruti Naidu and Ramesh Indira adds immense value to this unique story.”

Gear up for an emotional journey filled with innocence and righteousness! Nanna Devru premieres exclusively on Colors Kannada starting today at 6:30 PM, airing Monday through Saturday. The show will also be available on JioCinema.

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India TV Introduces 24/7 CTV Streaming for ICC Men’s Cricket World Cup 2023

India TV, a trailblazing news network renowned for India’s inaugural CTV news channels, is thrilled to unveil a dedicated CTV stream for the ICC Men’s Cricket World Cup 2023. Commencing on October 5, this exciting streaming service will be easily accessible through the India TV Smart TV App.

The recently inaugurated 24/7 streaming platform is poised to provide uninterrupted live coverage of the cricket world cup, complemented by expert analysis and immersive behind-the-scenes narratives, designed to cater to cricket enthusiasts around the globe.

In addition to live coverage, viewers can look forward to captivating documentaries that offer a glimpse into the world of Indian Cricket grounds, as well as engaging cricket quizzes, all thoughtfully curated to enhance the cricket-watching experience, as stated by the channel.

On the launch of this new stream Ritu Dhawan, Managing Director, and CEO of India TV said, “There is a good amount of audience duplication between news and cricket audience. To serve them exclusive coverage of cricket world cup, we’ve launched a dedicated sports stream, which will be available on our smart TV app”.

Earlier in August, India TV, the leading Hindi news channel in India, introduced the main channel and two dedicated CTV channels on CTV devices. In addition to India TV Live, the channels also introduced India TV Speed News and India TV Aap ki Adalat. Furthermore, India TV is also planning to launch a few more channels in future.

The decision to foray into the CTV platform is in line with the changing news and entertainment landscape. In the past few years, CTV has emerged as a touchpoint of interest as it is able to bring together the large-screen TV experience and has the target measurement capabilities of digital. Additionally, it provides the opportunity to go beyond the 24-hour barrier of providing content and facilitating structured information to the viewer. As per the FICCI-EY report 2022, CTVs are expected to touch the 40 million marks by 2025.

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