Mumbai – July 20, 2023 – Prime Video, India’s most loved entertainment destination, and BBC Studios today launched BBC Player and BBC Kids on Prime Video Channels in India. The subscription-based service will provide Indian viewers a curated line-up of popular British content spanning from world-class original British dramas, comedy, documentaries, factual shows, entertainment to lifestyle programming and children’s shows – all on a single destination, for the first time in India. Prime members can now purchase an annual add-on subscription to BBC Player for INR 599 and enjoy full access to BBC Kids as well. Alternatively, members can also subscribe to BBC Kids only for INR 199 annually.
BBC Player will be an all-encompassing multi-genre content offering inclusive of BBC Kids, an international children’s brand from BBC Studios. Get ready to be entertained by new and old favourites! Be intrigued by crime thriller Six Four, get access to content for the first time in India such as British political thriller The Diplomat, and enjoy humorous titles such as comedy-drama Chivalry and comedy sitcom Citizen Khan. These will sit right alongside plot-driven, engrossing suspense and thriller shows such as Sherlock, Unforgotten starring Sanjeev Bhaskar, and BAFTA award winning Happy Valley. Don’t miss out on the world’s biggest motoring show Top Gear, the cliff-hanging baking battle on The Great British Bake Off and a lot more on the platform. What’s more, a documentary on Donald Trump, The Trump Show, medical comedy drama and BAFTA TV award winning This is Going to Hurt starring Ben Whishaw, mystery drama The North Water starring Colin Farrell, romance drama The Pursuit of Love starring Lily James and Dominic West, real-life experiences of London’s West Indian community in Small Axe with John Boyega, docu-series on climate activist Greta Thunberg Greta Thunberg: A Year to Change the World, and dance entertainment show Strictly Come Dancing, the original British version of Jhalak Dikhhla Jaa.
BBC Kids will offer BBC Studios’ well acclaimed kids’ shows targeted toward the age group of 0-12 years, as a separate subscription. Shows such as Hey Duggee, Go Jetters, JoJo & Gran Gran, Sarah & Duck, Junior Bake Off, among others.
On announcing the launch, Stanley Fernandes, Vice President, Distribution BBC Studios, South Asia, said, “We are excited to bring BBC Player and BBC Kids for the very first time to audiences in India. We couldn’t be more thrilled to partner with Prime Video to launch these subscription-based video on demand services. These brands will offer a curated, multi-genre content line-up, offering the best of British entertainment to the discerning Indian audience. Subscribed members will gain access to some of BBC Studios’ latest hits as well as our classics shows, including our well acclaimed wealth of kids’ entertainment, all under one roof. We have seen the success of these brands in other markets globally and we can’t wait to see the excitement in India with this launch on Prime Video Channels.”
Prime members can purchase an add-on subscription to BBC Player which also provides access to BBC Kids at INR 599 annually, or they can purchase a standalone add-on subscription to BBC Kids at INR 199 annually.
“Since its launch in India, Prime Video Channels has seen exponential growth in India with people subscribing to Channels of their choice from the length and breadth of the country. Our customers also have the convenience to access a significantly wider selection of Indian and international content through the 20 Channels. In fact, multiple global streaming services have chosen to launch and expand their reach in India with Prime Video Channels,” said Vivek Srivastava, Head – Prime Video Channels, Prime Video, India. “In sync with our philosophy of super-serving our customers with even greater choice and accessibility, we are thrilled to collaborate with BBC Studios. Their wide range of programming is highly renowned and enjoyed by audiences world over. With the launch of BBC Player and BBC Kids, Prime members in India too, will be able to enjoy their favourite British content on a single destination for the first time.”
Prime Video Channels benefits for Prime members include:
● No hassle login & billing: Customers do not have to juggle between multiple usernames, passwords and billing due dates. With Prime Video Channels, all premium content subscriptions are managed within a single destination – Prime Video apps and website.
● More time watching, less time deciding: Customers don’t have to spend time toggling between their favourite services to discover what’s new and popular. With Prime Video Channels they can browse in one place, search across all their premium subscription and get personalized recommendations. All of this without ever having to leave the Prime Video app or website.
● Enjoy your favourite features, no matter which service: Customers can enjoy IMDb’s X-Ray feature and a single consolidated watch list and download library for offline viewing. Subscribers can also manage data consumption and much more across all their premium channel subscriptions.
● More Choice: With Prime Video Channels, Prime members can access thousands of additional titles across 20 OTT services, including BBC Player, BBC Kids, Animax + GEM, Lionsgate Play, discovery+, Eros Now, DocuBay, ManoramaMAX, hoichoi, MUBI, AMC+, ShortsTV, VROTT, Acorn TV, NammaFlix, Stingray All Good Vibes, iwonder, Curiosity Stream, MyZen TV, and Museum TV.