Dentsu Creative India partners with health-tech start-up, Orange Health Labs, to launch the brand’s first-ever 360-degree campaign.
Dentsu Creative India has partnered with Orange Health Labs, a leading health-tech start-up, to launch the brand’s first-ever 360-degree campaign. The campaign is centered around an issue that is critical yet largely unrecognized in the healthcare industry – the impact of the freshness of blood on test accuracy.
Dhruv Gupta & Tarun Bhambra, Founders, Orange Health Labs, said: “Orange Health Labs was founded to enable the convenience of on-demand at-home collections and ensure report accuracy for consumers. This campaign is an attempt to raise awareness that you can now get both, only with Orange Health. We are excited to have Ayushmann as our brand ambassador, as he represents modern and logical choices through his work.”
Indrajeet Mookerjee, President – South and West, DENTSU CREATIVE India, says: “In the backdrop of the pandemic, the healthcare industry became saturated with players, making it hard for consumers to make a choice. Our challenge was to devise a sharp and witty campaign to cut through the clutter and highlight Orange Health Labs’ core propositions of speed and accuracy.”
Siddharth S, Executive Creative Director, DENTSU CREATIVE India, said: “While communicating the message is crucial, it is equally vital not to distress our consumers. Our campaign employs humor to convey the message that the ‘Freshest samples yield the most accurate results’.”