ETML, a leading digital marketing agency has announced its recent partnership with Lenskart, the well-known eyewear brand. ETML has been awarded the prestigious digital mandate to support Lenskart’s expansion into the Middle East market.
As part of this collaboration, ETML will leverage its extensive expertise in digital marketing to enhance Lenskart’s online presence and engagement in the Middle East. This strategic move aligns with Lenskart’s commitment to providing high-quality eyewear products and exceptional customer experiences to a wider global audience.
Lenskart, an omnichannel eyewear retailer, is India’s largest optical brand that uses technology and supply chain automation to directly sell glasses and contact lenses to consumers. With 2000+ physical, out of which 500+ are in the international markets, the brand is all set to deepen its penetration in India and scale its presence in the international markets.
Commenting on the partnership, Raghav Kansal, Founder & CEO of ETML, said, “We are proud to announce our partnership with Lenskart in the Middle East. With our strong expertise in delivering business growth in the international markets, I am confident that we would be able to deliver immense value to the brand by keeping a strong focus on data & analytics.”
Adding on to this, Aina Garg, Managing Director-Middle East, Lenskart, said, “We are excited for our partnership with ETML which will help us achieve our marketing objectives, and truly accelerate our business growth in the Middle East. Having an experienced partner like ETML would help us in leveraging the potential of performance marketing in order to meet the desired business outcome.”