Kaizzen in partnership with MOHAN Foundation, takes the lead in organ donation awareness campaigns

New Delhi, 3rd August, 2023: Fostering a culture of compassion and altruism within the organisation, KaizzenCare, a social initiative by Kaizzen (India’s leading integrated communications firm), partnered with the MOHAN Foundation to organize an organ donation awareness campaign. The month-long activity commenced on Wednesday, 2nd August 2023, with a special session on the significance of organ donation by Ms Pallavi Kumar, Executive Director of MOHAN Foundation.

Kaizzen in partnership with MOHAN Foundation, takes the lead in organ donation awareness campaigns

Over 150 employees of Kaizzen joined the session, actively engaging in the discussion and gaining valuable insights. Throughout the month, the campaign aims to motivate the clients, communication fraternity, key stakeholders, employees, friends and families about the life-saving impact of organ donation and encourage them to pledge to the cause.

Sharing his thoughts, Mr Vineet Handa, Founder and CEO of Kaizzen said, “Donating an organ is a selfless and noble deed. The gift of life is a priceless present that you can bestow upon anyone. It is an opportunity to live on in the cherished memories and warm smiles of those whose lives your singular act can transform, even after you have departed to the heavenly abode. There could not be any greater joy than this.”

“Organ donation across the world faces numerous challenges that hinder its widespread implementation. We, as communicators, shoulder the responsibility to spread awareness and motivate. We have the potential to influence people, initiate the change we want to see in society, and create an impact. Through this initiative, we aspire to raise awareness and motivate everyone to participate in it. We are thankful to the MOHAN Foundation for such an enlightening session on this crucial subject,” he added.

India has one of the world’s lowest rates of organ donation worldwide, standing at approximately 0.52 per million population. Consequently, the demand for organ donation surpasses its supply. Apart from lack of awareness, factors like cultural beliefs, inadequate infrastructure, collection issues, and transportation difficulties contribute to the low rates of organ donation in India.

Underlying the importance of organ donation, Ms. Pallavi Kumar, Executive Director of MOHAN Foundation said, “Considering the size of India’s population, the number of people opting for organ donation is significantly low. There is a need to raise awareness regarding organ donations to motivate them to participate in this noble cause. We can achieve success only by fostering positive communication and engagement. Together, let us strive to make a difference and save precious lives.”

MOHAN Foundation, a Chennai-based not-for-profit organisation, is a pioneer in the field of organ donation and transplantation in India. It is committed to increasing the reach of the Transplantation of Human Organs & Tissues Act (THOTA). The Government of India passed this act in 1994 to widen the scope of organ donation and put an end to commercial dealings in organs. The objective of the foundation is to create public awareness among a cross-section of the population, train healthcare professionals in transplant coordination, raise resources to promote organ donation efficiently, and more.