Disney+ Hotstar is set to captivate audiences once again with the highly-anticipated return of the celebrity talk show, “Koffee With Karan.” This all-new season, hosted by the multi-talented producer, director, show anchor, and actor, Karan Johar, not only promises entertaining conversations but also provides an enticing opportunity for brands to connect with consumers. The show has welcomed six sponsors, featuring a mix of familiar and new faces.
Among the sponsors, Google Pixel is stepping in as the smartphone partner, while Jaquar Bath+ Light will illuminate the show as the lighting partner. Continuing its journey with the show for the third consecutive time, Audi will once again be driving the conversations, joined by Fabricare by D’Decor. Tata Coffee Grand is set to brew the discussions, while Only Natural Diamonds will add a touch of glamour and elegance to the show.
The eighth season of “Koffee with Karan” is set to make its exclusive debut on Disney+ Hotstar starting from October 26. Ajit Varghese, Head of Network at Disney Star, emphasized the show’s legacy, stating, “Koffee With Karan is a legacy asset of Disney+ Hotstar that has grown in popularity from season to season. Across all editions, it has been a strong bridge connecting premium brands to viewers. With the marquee show once again streaming exclusively on Disney+ Hotstar, our sponsors will get the opportunity to reach a wider and more captivated audience than ever before.”
Gaurav Sinha, Head of Marketing & PR at Audi India, expressed his excitement about their continued partnership with the show, saying, “Audi is thrilled to continue its strong association with Koffee With Karan. Since the show transitioned into its Disney+ Hotstar exclusive format starting from Season 7, it has created exciting opportunities for us to connect with our core audience – the premium, urban, affluent, young achievers at scale.”
Through “Koffee With Karan,” Disney+ Hotstar offers a diverse range of advertising and branded content solutions, enabling businesses from various sectors to engage with audiences more effectively. As the show returns, viewers can expect not only scintillating conversations but also the integration of brands that will add a unique and engaging dimension to the entertainment experience.