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Headlines
  • JSW Sports signs Niki Prasad U19 Women’s T20 World Cup captain

    JSW Sports Signs U19 Women’s T20 World Cup Winning Captain Niki Prasad

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    Jindal Stainless collaborates with Sunrisers Hyderabad as Official Stainless Partner, marks debut association with IPL

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  • Shunya Labs real-time voice AI platform contact centres India

    Shunya Labs Launches Real-Time Voice Intelligence Platform for the Next Generation of Contact Centres

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PR & Corp Comm

Niladri Datta Joins Buffalo Soldiers as Senior Advisor - Business & Growth The former LG India CMO & business head of washing machine division is expected to lead the business growth functionalities New Delhi, May 10, 2024: Buffalo Soldiers, the fast-growing advertising agency with a digital heart, known for its innovative and fresh approach to campaigns, is thrilled to announce the addition of Niladri Datta as Senior Advisor - Business & Growth. This strategic move is set to make some serious impact in the industry. Datta, a name synonymous with transformative leadership and strategic prowess, brings a wealth of experience and three decades of proven track record to Buffalo Soldiers. His journey through the ranks of major corporations has left a lasting impact on the landscape of Indian business, particularly in the consumer durable agency. For nearly 15 years, Datta was a pivotal figure at LG Electronics where his roles were diverse & influential - including stints as Chief Marketing Officer (CMO) as well as heading Products/ Modern Trade/E-Commerce etc. As a leader of the Washing Machine business for a decade, he ensured LG as the leading brand in the consumer durable industry. Before joining Buffalo Soldiers, Datta also made significant contributions at IFB, one of India’s leading home-grown appliances brands. He served in different positions before becoming All India Marketing Head for seven years and later joined back as Vice President – Head of Marketing and Strategy for two more years. His strategic initiatives during these tenures not only propelled IFB to new heights but also strengthened its market position across the country. At Buffalo Soldiers, Datta will be focusing on driving business growth and shaping strategic initiatives that align with the agency’s vision for the future. His expertise in leading cross-functional teams and his deep understanding of the Indian market dynamics are expected to bring fresh perspectives and robust growth strategies to the table. "Niladri is not just any addition to our team; he's a powerhouse of strategic acumen and market savvy. With him on board, we're all geared up to redefine the way brands engage with their audiences," said Sumon K Chakrabarti, Co-Founder & CEO of Buffalo Soldiers. "His vision aligns perfectly with our goals, and his joining marks a pivotal chapter in our journey towards becoming an industry leader." Buffalo Soldiers’ is a sector-agnostic agency, with prominent B2C, B2B and Sports verticals. Datta’s role will involve guiding the agency through new challenges and identifying growth opportunities. “This is a fantastic new chapter in my career, and I am eager to contribute to Buffalo Soldiers’ journey of transformation and breakthroughs in the advertising world,” Niladri Datta expressed. “The opportunity to impact the market with a team as dynamic and passionate as this one is truly invigorating.” With Datta’s strategic guidance, Buffalo Soldiers is poised to enhance its services and expand its footprint in the competitive landscape of advertising. The agency looks forward to benefiting from his extensive experience and leadership as they continue to deliver cutting-edge solutions to their client partners, helping brands make a more profound impact in their marketing journey. "Watch this space," added Chakrabarti, "because with Niladri, we're about to take things to the next level."
  • PR & Corp Comm

Niladri Datta Joins Buffalo Soldiers as Senior Advisor – Business & Growth

admin2 years ago03 mins

The former LG India CMO & business head of washing machine division is expected to lead the business growth functionalities…

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18-Year-Old Scaler School of Technology Student Develops Innovative Hand Gesture Control for Racing Games
  • PR & Corp Comm

18-Year-Old Scaler School of Technology Student Develops Innovative Hand Gesture Control for Racing Games

admin2 years ago01 mins

18-Year-Old Scaler School of Technology Student Develops Innovative Hand Gesture Control for Racing Games

Mumbai, 30th April 2024 : Ayaan Khan, a first-year Computer Science student from Scaler School of Technology, has developed …

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Anupama Ramaswamy, Ashish Chakravarty and Rajdeepak Das appointed as Jury Chairs for Abby Awards 2024 powered by One Show
  • PR & Corp Comm

Anupama Ramaswamy, Ashish Chakravarty and Rajdeepak Das appointed as Jury Chairs for Abby Awards 2024 powered by One Show

admin2 years ago05 mins

Anupama Ramaswamy, Ashish Chakravarty and Rajdeepak Das appointed as Jury Chairs for Abby Awards 2024 powered by One Show

25th April, 2024; Mumbai, India: Anupama Ramaswamy, Chief Creative Officer, Havas Worldwide India, Ashish Chakravarty, Executive Director, and India Head

…
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LS Digital Group Strengthens its Leadership Team by Appointing Vishal Sharma as DVP - Media Buying and Trading
  • PR & Corp Comm

LS Digital Group Strengthens its Leadership Team by Appointing Vishal Sharma as DVP – Media Buying and Trading

admin2 years ago03 mins

LS Digital Group Strengthens its Leadership Team by Appointing Vishal Sharma as DVP - Media Buying and Trading

India, 24th April 2024: LS Digital, a leading independent digital marketing transformation (DMT) company, has made a strategic move …

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LS Digital Partners with Aqilliz as their DCR (Data Clean Rooms) Implementation Partner to Enhance its Client’s Data Privacy and Compliance
  • PR & Corp Comm

LS Digital Partners with Aqilliz as their DCR (Data Clean Rooms) Implementation Partner to Enhance its Client’s Data Privacy and Compliance

admin2 years ago03 mins
India, 4th April 2024: LS Digital, a leading independent digital marketing transformation (DMT) company, today announced DCR implementation partnership with Aqilliz,
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  • PR & Corp Comm

Ace Turtle Teams Up with Funky Monkeys to Launch Indoor Play Areas across its Toys“R”Us Stores in India

admin2 years ago03 mins
Mumbai, March 13, 2024:  ace turtle, India’s leading technology-native retail company and Funky Monkeys, India’s premier indoor play center today announced their partnership to launch Indoor Play Areas at Toys“R”Us stores across the country.
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  • PR & Corp Comm

Dice Media announces Crushed S4, making it one of the top creators with the longest-running web series

admin2 years ago2 years ago02 mins
National, February 9, 2024: Pocket Aces’ long-form studio Dice Media is releasing the 4th season of its school romance show Crushed. Crushed is Dice Media’s 4th show to have 4 successful seasons, a rare feat in today’s web series environment. 
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oneworld names Nathaniel Pieper as CEO
  • PR & Corp Comm

oneworld names Nathaniel Pieper as CEO

admin2 years ago2 years ago02 mins
Tuesday, 08 February 2024: The oneworld® alliance today named airline industry veteran Nathaniel (Nat) Pieper as its new CEO. Pieper, who is currently senior vice president of fleet
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JSW One Homes New Brand Film Promises Hassle-Free Experience of Building a Dream Home
  • PR & Corp Comm

JSW One Homes New Brand Film Promises Hassle-Free Experience of Building a Dream Home

admin2 years ago03 mins

(Link to brand film: https://www.youtube.com/watch?v=iKhhKfCPFwA)

JSW One Homes New Brand Film Promises Hassle-Free Experience of Building a Dream Home8th January 2024: JSW One Homes has launched its new brand …

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Varun Aggarwal Joins PR Professionals as Associate Vice President - Business Development
  • PR & Corp Comm

Varun Aggarwal Joins PR Professionals as Associate Vice President – Business Development

admin2 years ago03 mins
Gurgaon, 21st December 2023 – PR Professionals, the flagship of PRP Group, today announced the appointment of Varun Aggarwal as the Associate Vice President
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Recent Posts

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Recent News

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JSW Sports Signs U19 Women’s T20 World Cup Winning Captain Niki Prasad

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  • Media
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From Campaigns to Command Centres: How AI is Rewiring Enterprise Marketing?

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