Astrum, India’s first science-based specialist reputation management advisory, has appointed Sunil Lulla as its chairman. With his proven credentials as a business leader, Lulla will play a vital role in strengthening Astrum’s capability as a trusted advisor to the C Suite and adding fuel to its growth engine.
Astrum founding managing partner Ashwani Singla stated, “For over two decades that I have known and worked with Sunil, I have admired how he combines strategic clarity with execution excellence to achieve extraordinary outcomes. Our clients and colleagues will benefit from his sage counsel and proven acumen.”
“The impact of reputation, risk and regulation on business is a major pre-occupation of the C Suite and more so today; I am delighted to be a part of a team that has an enviable track record of helping CXOs successfully negotiate this landscape, says Lulla.
Lulla further adds,”Ashwani has played a major role in professionalising the Indian Public Relations landscape and now by putting ‘data and digital’ at the heart of Astrum, he is pioneering the next progression of public relations and public affairs; I am excited to contribute to this journey.”
Lulla is known for successfully growing businesses, building enduring brands, and shaping organizational cultures. In a career spanning close to four decades, Lulla has delivered business profitability, built market leadership and driven high employee engagement. These include blue chip organizations such as MTV, SONY, Entertainment Television, The Times Television Network, Indya.com, HMV, Diageo, Balaji Telefilms, JWT, GREY Group and BARC. He is the chief evangelist of The Linus Adventures, an advisory service focused on growing businesses, building brands, and enabling cultures.
Brands benefit from Sunil’s deep insights into Indian consumers and the Board of Directors, C Suite executives and start-up founders benefit from his rich experience in building very successful high-performance organizations. Lulla is an Institute of Directors (IOD) certified board member and currently serves on a number of boards.