The agency will service India’s oldest painting company across digital platforms
Digital marketing and PR agency, Team Pumpkin, has won the social media, website maintenance and performance marketing mandate for Shalimar Paints. The announcement comes after a multi-agency pitch to the 120+ year old legacy company based in Howrah, West Bengal.
With the help of Team Pumpkin, Shalimar Paints aims to scale their brand visibility across its consumers and influencers, harnessing the power, scope, and reach of digital tools. The mandate has been entrusted to the agency’s branch in Gurgaon.
Reflecting on the mandate, Varun Malik, Head of Marketing at Shalimar Paints Ltd. said, “Team Pumpkin’s industry insights expertise and strategic thinking stood out for us, and their vision and communication ideas are a perfect fit for us as a partner. The team came with a host of dynamic creative ideas that will help us strengthen relationships with our target audiences on social media. We are partnering at just the right moment when the brand is looking forward to build Shalimar 2.0 and this relationship will be pivotal to achieve the brand ambitions. We will also engage Team pumpkin for Phy-gital activations to engage our consumers on ground and connect them back with the digital side.”
Expressing her excitement, Swati Nathani (CBO & Co-Founder) commented, “Shalimar Paints’ legacy is one that invokes in us a great sense of admiration for what the company has done since its inception. We are truly honored to have them on board with us. This collaboration comes at an exciting time, precisely when the paints industry is going through massive disruptions. Our approach for Shalimar Paints will involve long-term result driven strategic approaches to ensure longevity and sustenance in our advertising approach.”
About Team Pumpkin
A digital-first agency, their key principle for them is to make brands deliver content and campaigns with drive an impact through the right use of platforms and technology. Team Pumpkin knows the skill, the art and the technology of putting every word into action and make your brand stand out. Having worked with national brands like Prega News, Axis Bank, ITC, APL Apollo, Mama Earth, MamyPoko Pants and more, the 200+ member team has driven more than 1000 successful marketing campaigns for their clients. The team, which functions out of 4 offices – Bangalore, Delhi, Kolkata and Mumbai, has also worked on multiple International brands and projects across the globe.
About Shalimar Paints
Shalimar Paints Ltd. established in 1902 in Howrah, West Bengal, by A.N. Turner and A.C. Wright, is a pioneer in the Indian Paints industry with a legacy of over 120 years. The company is engaged in the manufacturing and marketing of decorative paints, industrial coatings, and allied product categories. Headquartered in Gurugram, Shalimar Paints has a pan-India presence through its strategically located manufacturing facilities, regional distribution centres and over 49 depots across the country. It has an advanced R&D department with cutting-edge technologies to meet client specifications and deliver superior products. The company has contributed to beautifying and protecting India’s iconic structures including Rashtrapati Bhavan, Howrah Bridge and Chenab Rail Bridge amongst others, providing them with a lasting gleam.
