VLCC, in partnership with DENTSU CREATIVE India, has launched its latest campaign titled #AbDhoopKyaRokegi.
Puneet Gulati, group CMO, VLCC said, “As a brand, we at VLCC have always believed in empowering every individual to achieve their full potential and be unstoppable. This ad film featuring Sakshi is a reflection of our commitment to this belief. It is not just about protecting the skin from harmful UV rays, but about the unstoppable pursuit of one’s passions.”
The multimedia campaign will have a strong presence on TV, digital platforms, activation, and retail. Following last year’s impressive growth in the category, VLCC aims to make a mark with this 360-degree campaign that activates all relevant touchpoints to influence both consumers and trade.