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Headlines
  • Tata Electronics Appoints Dr Bobby Mitra as CIO

    Tata Electronics Appoints Dr Bobby Mitra as CIO and President of AI & Digital Transformation 

    2 years ago
  • Niladri Datta Joins Buffalo Soldiers as Senior Advisor - Business & Growth The former LG India CMO & business head of washing machine division is expected to lead the business growth functionalities New Delhi, May 10, 2024: Buffalo Soldiers, the fast-growing advertising agency with a digital heart, known for its innovative and fresh approach to campaigns, is thrilled to announce the addition of Niladri Datta as Senior Advisor - Business & Growth. This strategic move is set to make some serious impact in the industry. Datta, a name synonymous with transformative leadership and strategic prowess, brings a wealth of experience and three decades of proven track record to Buffalo Soldiers. His journey through the ranks of major corporations has left a lasting impact on the landscape of Indian business, particularly in the consumer durable agency. For nearly 15 years, Datta was a pivotal figure at LG Electronics where his roles were diverse & influential - including stints as Chief Marketing Officer (CMO) as well as heading Products/ Modern Trade/E-Commerce etc. As a leader of the Washing Machine business for a decade, he ensured LG as the leading brand in the consumer durable industry. Before joining Buffalo Soldiers, Datta also made significant contributions at IFB, one of India’s leading home-grown appliances brands. He served in different positions before becoming All India Marketing Head for seven years and later joined back as Vice President – Head of Marketing and Strategy for two more years. His strategic initiatives during these tenures not only propelled IFB to new heights but also strengthened its market position across the country. At Buffalo Soldiers, Datta will be focusing on driving business growth and shaping strategic initiatives that align with the agency’s vision for the future. His expertise in leading cross-functional teams and his deep understanding of the Indian market dynamics are expected to bring fresh perspectives and robust growth strategies to the table. "Niladri is not just any addition to our team; he's a powerhouse of strategic acumen and market savvy. With him on board, we're all geared up to redefine the way brands engage with their audiences," said Sumon K Chakrabarti, Co-Founder & CEO of Buffalo Soldiers. "His vision aligns perfectly with our goals, and his joining marks a pivotal chapter in our journey towards becoming an industry leader." Buffalo Soldiers’ is a sector-agnostic agency, with prominent B2C, B2B and Sports verticals. Datta’s role will involve guiding the agency through new challenges and identifying growth opportunities. “This is a fantastic new chapter in my career, and I am eager to contribute to Buffalo Soldiers’ journey of transformation and breakthroughs in the advertising world,” Niladri Datta expressed. “The opportunity to impact the market with a team as dynamic and passionate as this one is truly invigorating.” With Datta’s strategic guidance, Buffalo Soldiers is poised to enhance its services and expand its footprint in the competitive landscape of advertising. The agency looks forward to benefiting from his extensive experience and leadership as they continue to deliver cutting-edge solutions to their client partners, helping brands make a more profound impact in their marketing journey. "Watch this space," added Chakrabarti, "because with Niladri, we're about to take things to the next level."

    Niladri Datta Joins Buffalo Soldiers as Senior Advisor – Business & Growth

    2 years ago
  • Acer Launches its First AI-Ready Laptop Swift Go 14 Priced at 84,999 on Flipkart

    2 years ago2 years ago
  • LAY’S® STEPS INTO SNEAKER CULTURE WITH A DROP THAT REDEFINES BRAND COLLABS

    LAY’S® STEPS INTO SNEAKER CULTURE WITH A DROP THAT REDEFINES BRAND COLLABS

    8 months ago
  • upGrad Collaborates with Microsoft and IIIT Bangalore to Launch Industry-First Generative AI for Leaders Certification

    upGrad Collaborates with Microsoft and IIIT Bangalore to Launch Industry-First Generative AI for Leaders Certification

    2 years ago
  • ZEE continues R.I.S.E journey with engaging fourth chapter in Chennai

    ZEE continues R.I.S.E journey with engaging fourth chapter in Chennai

    9 months ago

The Humble ‘Lauki’ Continues to Enthrall Viewers: Prime Video’s Unmissable Marketing Triumph for Panchayat Season 3
  • Media

The Humble ‘Lauki’ Continues to Enthrall Viewers: Prime Video’s Unmissable Marketing Triumph for Panchayat Season 3

admin2 years ago02 mins
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OrangeGlobal Stories Unveils a Revolutionary Platform ‘Eshtory’ for Audio Storytelling
  • Media

OrangeGlobal Stories Unveils a Revolutionary Platform ‘Eshtory’ for Audio Storytelling

admin1 year ago1 year ago05 mins
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RPG Life Sciences Appoints Ashok Nair as Managing Director
  • Media

RPG Life Sciences Appoints Ashok Nair as Managing Director

admin1 year ago02 mins
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Hitchki Introduces ‘The Big Bollywood Trivia Night’ – A Filmy Extravaganza Every Tuesday!
  • Media

Hitchki Introduces ‘The Big Bollywood Trivia Night’ – A Filmy Extravaganza Every Tuesday!

admin1 year ago02 mins
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Superstar Nagarjuna launches Season 2 of Krish Trish and Baltiboy: Bharat Hain Hum
  • Media

Superstar Nagarjuna launches Season 2 of the Celebrated Animated Series Krish, Trish, and Baltiboy: Bharat Hain Hum, at IFFI Goa

admin1 year ago04 mins
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Australian Parliament Debates Indian PR Firm's Role in Opposition Leader's Visit to India
  • Media

Australian Parliament Debates Indian PR Firm’s Role in Opposition Leader’s Visit to India

admin2 years ago02 mins
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LS Digital Expands into the USA Market with New Joint Venture
  • Media

LS Digital Expands into the USA Market with New Joint Venture, ‘.fear-LS’, in Partnership with .fearless 

admin2 years ago03 mins
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Zigly celebrated “International Happy Pets Day” on 4th Aug Pan-India
  • media

Zigly celebrated “International Happy Pets Day” on 4th Aug Pan-India

admin2 years ago2 years ago02 mins
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LS Digital Unveils SynapseSync to Redefine Performance Marketing in a Privacy-First Era
  • Media

LS Digital Unveils SynapseSync to Redefine Performance Marketing in a Privacy-First Era

admin6 months ago6 months ago04 mins
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ZEE Network and partners to broadcast DP World ILT20 Season 3 around the world
  • Media

ZEE Network and partners to broadcast DP World ILT20 Season 3 around the world

admin1 year ago04 mins
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