Shangri-La Launches Global “Find Your Shangri-La” Campaign
A new brand film by a GRAMMY® award-winning director together with specially designed drinks and menus will usher in a campaign to help guests discover their own Shangri-La.
Shangri-La today launched its new “Find Your Shangri-La” global campaign, created to help guests find their personal moments of joy at the luxury hotel chain renowned for its delivery of Asian hospitality.
The initial part of the campaign is centred around a whimsical brand film that celebrates Shangri-La’s commitment to providing guests with unforgettable experiences, showcased through unexpected moments of personalised and authentic service. “At Shangri-La, we understand that each guest has a unique version of what it means to “Find Your Shangri-La”, says Shangri-La Chairman Hui Kuok. “We have a rich legacy of more than 50 years in delighting customers and wanted to take this opportunity to highlight something that has always been part of us — bringing joyful moments to the people we host.
“The new brand film captures the unique way in which we delight our guests with special moments and treats through our warm, authentic hospitality. We are excited to debut our campaign with this film, alongside an array of immersive experiences that elevate our brand experience.”
The film was developed in partnership with GRAMMY® award-winning director Dave Meyers. To illustrate how guests can find their own Shangri-La, he brought to life fanciful characters that represent different guest personas and chronicled how they found their happiness in various Shangri-La properties, showcasing the delightful, personalised hospitality experiences offered at each hotel.
“Shangri-La is more than a physical place”, said Meyers. “It is a state of mind – a magical world that you can get lost in. Making this film has been a wonderful and inspiring experience for me to explore what ‘Shangri-La’ means to modern travellers”.
“Find Your Shangri-La” themed experiences at 13 hotels globally
For guests with epicurean tastes, Shangri-La has curated exclusive “Find Your Shangri-La” menus, inspired by Chinese and regional Asian cuisines and interpreted through the hotels’ local culinary cultures. While each menu is unique to the hotel, all menus celebrate unexpected flavours and presentations that offer diners the chance to experience a moment of joy. The menus will be available from today until 13 August 2023.
Shangri-La has also created a collection of imaginative cocktails and mocktails inspired by the “Find Your Shangri-La” campaign theme. Available from today through 31 December 2023, the three #FindYourShangriLa cocktails include the Daydreamer, Taste of Eden, and the Sky is the Limit. Guests can enjoy these cocktails while being serenaded by the brand film’s theme song, “Over the Rainbow”. Members of Shangri-La Circle, the brand’s contemporary travel and lifestyle platform, can also enjoy a complimentary #FindYourShangriLa cocktail on Members’ Day, on the sixth of each month.
The “Find your Shangri-La” menus and special drinks are available at selected Shangri-La hotels in France, China, Thailand, the Philippines, the United Kingdom and Singapore.
In the months ahead, Shangri-La looks forward to offering more memorable experiences and heartfelt hospitality. These are expected to delight leisure, family and business travellers alike. Stay tuned for updates!
Supplementary information about the brand film
The locations –
Handpicked locations to celebrate the roots and development of Shangri-La –
The film sparks the audience’s imagination and transports them on a journey to discover their own Shangri-La. The film was shot at some of Shangri-La’s spectacular and iconic properties around the world, including Shangri-La Hotel, Paris; China World Hotel, Beijing; Shangri-La Hotel, Singapore, and Shangri-La Al Husn Resort & Spa, Muscat.
The characters that represent different guest personas
The Peony’s Shangri-La –
The film invites the audience to follow the journey of the protagonist, a beautiful peony flower, seeking their own personal paradise. Symbolising Shangri-La’s Asian roots, the peony is guided by a bellhop through the properties, where it glimpses four fantasy characters representing the brand’s core offerings: culinary excellence (hummingbird), special occasions (wedding dress), wellness (penguins), and family (toy train).
The Hummingbird’s Shangri-La –
The hummingbird flits around, spoilt for choice with all the beautiful flowers he’s being offered. This delicate bird represents the multitude of decadent gastronomic experiences that Shangri-La’s talented and dedicated chefs craft at our hotels across the world. It also captures how Shangri-La’s culinary offerings exemplify the brand’s approach to heartfelt Asian hospitality and cater to the tastes of each individual guest.
The Penguins’ Shangri-La –
The penguins enjoying a dip in the icy pool represent each guest’s unique and personal vision of wellness. Shangri-La understands that wellness is the pursuit of holistic health and wellbeing defined by individual choices and lifestyles. Shangri-La prides itself on creating peaceful sanctuaries where guests can unwind and enter a tranquil state of mind.
The Train’s Shangri-La –
The train represents the curiosity and forward motion of a child who is excited to explore this environment. And in this scene, the train is going towards its own adventure in a wonderful play space. Shangri-La took inspiration from buds by Shangri-La, an immersive curated play space located in Shangri-La Singapore, when creating this playground. Shangri-La is a joyful place for all families because everyone is treated as if they were part of the Shangri-La family. This is a family where everyone looks out for each other. Where the doors are welcoming to children and adults alike.
The Wedding Dress’ Shangri-La –
Weddings are a special occasion for the bride and groom, and their loved ones, for many reasons. Shangri-La’s wizards of magical weddings are always ready to infuse that special touch into this age-old ritual so that besotted lovers can find their romantic Shangri-La – realising their perfect, spellbinding dress and the dreamy location. Complete with meticulous details crafted by hand, the beautiful wedding gown is a unique designer piece loaned by acclaimed Chinese couturier, Guo Pei.
List of Shangri-La hotels offering the “Find Your Shangri-La” themed menu and whimsical cocktails
- Island Shangri-La, Hong Kong
- Shangri-La Chengdu
- Jing An Shangri-La, Shanghai
- China World Hotel, Beijing
- Futian Shangri-La, Shenzhen
- Shangri-La Qiantan, Shanghai
- Shangri-La Sanya
- Shangri-La Shougang Park, Beijing
- Shangri-La Singapore
- Shangri-La Bangkok
- Shangri-La Mactan, Cebu
- Shangri-La The Shard, London
- Shangri-La Paris