Infra.Market announces Shilpa Shetty as brand ambassador for IVAS
Infra.Market, India’s leading one-stop B2B marketplace for construction materials has announced the appointment of Bollywood actress and wellness icon, Shilpa Shetty, as the brand ambassador for its innovative division, Infra.VAS (IVAS). IVAS specializes in a wide range of home renovation products including Tiles, Sanitaryware, Bath Fittings, Electricals, Modular Kitchen and Furniture, and Designer hardware.
Infra.VAS (IVAS) is Infra. Market’s pioneering venture, which aims to revolutionize the construction industry by providing value-added services and solutions to its vast customer base. With a mission to transform the way India builds, Infra.VAS (IVAS) offers a comprehensive range of services, including design consultancy, project management, and cutting-edge technological solutions.
The collaboration with Shilpa Shetty as the brand ambassador for Infra.VAS (IVAS) signifies the convergence of values and vision between the renowned actress and the dynamic brand. Shilpa Shetty’s persona reflects a perfect blend of elegance, modernity, and relentless pursuit of excellence, making her an ideal fit for Infra.VAS (IVAS)’s commitment to innovation and customer-centricity.
Aaditya Sharda, Co-Founder of Infra.Market, said, “IVAS will drive growth and lead the edge by providing an extensive range of innovative products for home solutions. We are thrilled to welcome the multi-talented Shilpa Shetty Kundra, whose iconic style and grace are evident in all her endeavors. Her outstanding achievements have earned her trust and loyalty which reflect the values we aim to uphold through IVAS.”
He further added, “A complete range of home solutions from one brand, IVAS empowers customers by fostering informed choices and cultivating lasting connections.”
Speaking on the association, Indian Actress, Shilpa Shetty Kundra, said, “I am delighted to partner with a progressive brand, IVAS that is striving to inspire and redefine the home interior landscape. I admire their approach of blending science and lifestyle to create customized spaces that elevate design schemes. It’s exciting to be part of a brand that not only embraces aspirations but also nurtures innovation. I am super excited to embark on this journey with a leading startup, Infra.Market and represent IVAS.”
The collaboration will span across television, print media, digital platforms, out-of-home displays, and in-store experiences, showcasing their elegance and credibility in this partnership.
