New Delhi, November 08, 2023: Buffalo Soldiers, a trailblazing creative agency with a digital heart, has announced the launch of its cutting-edge programmatic advertising platform, leAD. Developed in partnership with YOptima, leAD offers a fully managed, enhanced multi-DSP stack tailored for “Performance Branding” backed by machine learning and artificial intelligence. Launching just before Diwali, the festival of lights, leAD aims to bring a similar radiance to the advertising landscape, creating a more radiant path for brands in their advertising journey.
Today’s competitive digital landscape demands innovative solutions, and leAD is poised to set the bar higher. With a suite of proprietary tech enhancements including machine learning and artificial intelligence, it empowers brands to reach their full potential in the digital realm.
“At Buffalo Soldiers, we’ve always believed that advertising is both an art and a science,” says Sumon K Chakrabarti, Co-Founder and CEO of Buffalo Soldiers. “With leAD, we are taking this philosophy to the next level. We want to offer brands a platform that not only provides powerful programmatic capabilities but also adds a layer of AI to the mix. It’s about making advertising more than just a transaction; it’s about creating meaningful connections with audiences,” Chakrabarti added.
“YOptima has been at the forefront of the programmatic revolution, building and growing brands via full funnel marketing,” says Satish Kadu, Co-Founder & CEO of YOptima. “Our tech stack includes 𝑫𝒆𝒆𝒑𝑽𝒖, an outcome acceleration engine that solves complex media optimization challenges addressing Simpson’s Paradox and distinguishing correlation versus causality. Our recent innovations include 𝒀𝒐𝒖𝑴𝒂𝒙, which amplifies brand consideration on YouTube via deep-tech contextual targeting, and 𝑫𝒚𝒏𝒂𝑴𝒐, a moment marketing engine for dynamic ads based on real-time events. We are excited to power leAD with Buffalo Soldiers and deliver media-led innovations and growth for their customers,” Kadu added.
Key Features of leAD:
· Campaign Management Automation Engine: Streamlines the campaign management process, enabling brands to save time and resources while optimizing their advertising strategy
· Outcome Optimization & Custom Bidding Engine: Maximizes return on investment by tailoring bidding strategies to specific performance goals.
· Audience Persona Discovery Engine: Uncovers invaluable insights about target audiences, helping brands better connect with their customers.
· Deep Tech Targeting Engine on YouTube: Takes advertising on YouTube to a whole new level, ensuring ads reach the right audience at the right time.
· Dynamic Ads for Moment Marketing: Harnesses real-time opportunities for effective and engaging advertising.
“In an era where brands are continuously searching for more effective ways to connect with their audience, leAD stands out as a game-changer. It represents a significant leap forward in programmatic advertising. It’s more than a platform; it’s a dynamic partner in driving brand success,” said Chakrabarti.
Buffalo Soldiers, which recently won The Rising Maverick Agency award in India, is offering advanced automation and targeted strategies through leAD is more than a platform; it includes Data Driven Discovery, Targeting, and Optimization Platform that delivers Insights, Innovations, and Impact to Marketers.